Tag Archives: youtube

360 Video, Virtual and Augmented Reality for Marketers

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Virtual reality, augmented reality and 360 video are often talked about by the media as synonyms, but actually they are three very different experiences. Both YouTube and Facebook now support posting 360 video content and some brands started advertising with this format. Which industries would benefit most? Some industries which could largely benefit from VR […]

Facebook last-year overview and 2019 predictions

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Last year was marked by some negative events about Facebook – the Cambridge Analytica scandal, then later another breach of personal information. Despite all the negativity, their annual revenue from ads grew and the predictions are for a continuous growth later on. What are the trends for the platform for next year? Facebook Watch Facebook […]

Make Your Business Stand out with Online Reviews

Online reviews play an important role in the visibility and success of your business. Advertising and organic results in search and social media are high influenced by start reviews. So how can a business generate online reviews and burst through the noise?   There are several main platforms you must be aware of and they […]

Highlights from the Google Ads Keynote 2018

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Google AdWords is now officially called Google Ads and this is not just a branding move. The Keynote Conference Google held on Wednesday morning brought a lot of innovations out of the lab and the main focus was on making the platform easy and simplified for the needs of small businesses.   Google has a […]

How to Use YouTube for Performance

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Google has been working significantly over the last years to turn YouTube into a platform for conversions. YouTube has been traditionally overlooked by performance marketers as a less suitable tool for their goals.   The truth is that it used to be very hard to track direct ROI form YouTube ads and to attribute conversions […]

5 Steps to Create Great YouTube Ads

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YouTube is part of the display network of Google AdWords and it is a great source of opportunity to engage with you audience. It can be used for different parts of the customer journey.   Define your objective. First think about what your objective for a You Tube campaign will be. For example, you can […]

Remarketing with YouTube in 3 Steps

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YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]