Find out what Google thinks you are interested in Google has been doing series of efforts to improve the users’ experience with display ads on the Google Display Network over the last year. Expanding “turn off” ad option on more of its properties and partners’ platforms was a step in this direction. Now you […]
Tag Archives: targeting
Display, Google Adwords, Marketing Strategy, PPC, Social Media Advertising
Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses
18
Oct
Oct
Google AdWords Display Network Geo Targeting You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]
21
Jun
Jun
Having big amounts of data is one of the greatest benefits of platforms like Google AdWords, Facebook and LinkedIn. However, not all marketers can take full advantage of it, because, let’s face it – it can be overwhelming. The amounts of reports and graphs we can access is so big, that we sometimes wonder where […]
27
Apr
Apr
Facebook ads remain a bit of an enigma for many advertisers, Still relatively new and developing very fast, there are less common rules to win with Facebook and often it goes to just constant trial and error work. Getting the right approach might be easier if only you can step in Facebook’s shoes for a […]
Marketing, Social Media Advertising
Ethical Targeting Online and Why Facebook Has a New Ad Setting Policy
29
Mar
Mar
If you are an online marketer for a Real Estate, Job Recruiting or Loan Provider’s business, you have probably come across a new error message in your Facebook ad settings. Now if your ad contains any terms relating to these three sectors, you may be carefully scrutinised before having your ads approved. The reason: multiple […]
24
Mar
Mar
Social media pay-per-click(PPC) is one of the most common ways of connecting with potential customers and still simple as it seems, there are many traps which can cause you waste money and get nothing in return. Facebook event sign-up is one of the areas which you can utilise the platform at its best. Facebook […]
06
Feb
Feb
Thought leadership iterative seed money lean content proprietary. Snackable content quiet period.