When starting with Google AdWords one of the most important moments is getting the right account structure. Google recommends you to be as granular as possible to have full control over your account. Choosing your campaigns. You must think of the account as a mirror to your website. For example, if you are selling […]
Tag Archives: paid search engine
17
May
May
I see the same situation quite often. People are really scared to experiment with AdWords ad copy, because they think more “aggressive” message would make their brand look bad. This is an argument which is completely unnecessary. Each online platform has its own communication style and failing to fit in it can leave you behind […]
29
Mar
Mar
Remarketing strategy, or retargeting strategy, is going to be more and more important in the digital world. What it basically means is placing a cookie, which is a small piece of data sent from your website and stored on the user’s computer by the user’s web browser. If you are thinking about boring banners chasing […]