The new year is coming and this is a great time to think about your advertising strategy for the following months. I don’t want to be a holiday spoiler, but after a week or so of chilling, the new year starts and all these brave resolutions will not turn into reality without getting ready to […]
Tag Archives: paid search engine
22
Nov
Nov
One of the things a lot of Search Engine advertisers are stuck with are the quality score of their keywords. Every platform has internal scoring system to award advertisers who have good and relevant ads and landing pages and penalise the rest with higher costs. Google AdWords has the quality score which is assigned […]
01
Nov
Nov
One of the most powerful features of online marketing platforms like Facebook and Google is the ability to utilise audience data the advertiser has available. A simple email list can turn into a powerful tool. Facebook Facebook allows online targeting of audiences based on the email addresses they have provided. If you have […]
Display, Google Adwords, Marketing Strategy, PPC, Social Media Advertising
Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses
18
Oct
Oct
Google AdWords Display Network Geo Targeting You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]
27
Sep
Sep
Digital Marketing is one of the most dynamic fields you could imagine. In my recent article, I was talking about bots which take over sales and marketing. This time I am going to talk about the impact of voice search on the way people are using search engines. With the development of voice typing […]
23
Aug
Aug
Google AdWords is getting to a new level of sophistication and creates more and more opportunities for us as marketers to automate our jobs, get larger impact with less efforts. Keywords bidding and matching is one of the areas where automation can help a lot. Exact Keyword Match Changes One of the coolest new features […]
Google Adwords, Marketing Strategy, PPC, Remarketing
What is Google AdWords 2.0 (Part 1 – Remarkeitng for Search)
19
Aug
Aug
I already devoted a few articles to the importance of successful remarketing strategy and the new possibilities becoming available for businesses online. Google AdWords has always been a few steps ahead of other advertising platforms and they keep developing towards more automated an easier management. Using automatic bidding strategies like Target CPA is one of […]
19
Jul
Jul
As you might probably know, Google is not an omnipotent search engine company. It is even forbidden in certain countries lie China for example. In other places the network is much less preferred compared to local ones. Russia is a very specific case when it comes to digital platforms available. Facebook and LinkedIn […]
21
Jun
Jun
Having big amounts of data is one of the greatest benefits of platforms like Google AdWords, Facebook and LinkedIn. However, not all marketers can take full advantage of it, because, let’s face it – it can be overwhelming. The amounts of reports and graphs we can access is so big, that we sometimes wonder where […]
14
Jun
Jun
Managing an AdWords account can be really time consuming and unproductive if only done manually. Google is working on multiple ways to make the process automatic and eventually will replace all manual settings with ready automation. To be prepared for this change when it happens, it would be great to start using automation now. […]