Google Ads has one of the most sophisticated machine learning-powered bidding offered as a self service product. This means every advertiser, no matter how small has the opportunity to use this really advanced technology to run ads. What is Smart bidding? Smart bidding is automated bidding in the advertising auction, which is based on different […]
Tag Archives: paid search engine
07
Nov
Nov
If you are advertising with Google Ads you might have spotted some recommendations coming in your dashboard to try Dynamic Search Ads. You might be wondering what this is. It doesn’t matter if you are a day to day advertiser or a managing a team – this solution will be something you probably hear about. […]
29
Aug
Aug
Google search has one mission – to help the user find the information they need as quickly and as easily as possible. There is one main reason why users come to a website – they need information. If your website is trying to hide information, then it is not as trustworthy. What kind of […]
02
Aug
Aug
The last articles I have devoted to the innovations from Google and this one is no exception. After the Keynote speech on Google ads few weeks ago more innovation was announced for advertisers. One of these innovations is Responsive Ads for Search. This ad type is not yet available for all advertisers, but is soon […]
12
Jul
Jul
Google AdWords is now officially called Google Ads and this is not just a branding move. The Keynote Conference Google held on Wednesday morning brought a lot of innovations out of the lab and the main focus was on making the platform easy and simplified for the needs of small businesses. Google has a […]
01
Jul
Jul
Remarketing lists for search is a way to show your ads to people who already visited your website and adjust your channel to prioritise their searches. Google AdWords has this feature for web visitors and customer email lists. Google recommends this option for marketers, as it refines targeting like nothing else. What exactly is Remarketing Lists […]
Google Adwords, PPC
Get People to Call Your Business with Google AdWords Call Extensions and Call-Only Ads
13
Jun
Jun
It doesn’t matter if you are a plumber or you are responsible for a large sales organisation, you want people to call you and do business with you. Google AdWords Call Extensions and Call-Only ads a re a great way to get people calling your business. Even in the advancement of chatbot services, people are […]
01
Apr
Apr
There are a lot of common mistakes on Google AdWords which might be hidden under outdated recommendations, automatic messages and old-school tips. I hear a lot of complains of small business owners who followed some of the recommendations of Google AdWords and got in trouble. It is time for an honest marketer’s review of Google […]
Display, Google Adwords, Marketing Strategy, PPC, Remarketing
Blue Ocean Strategy for Online Marketers
07
Mar
Mar
You might have heard of a book called Blue Ocean Strategy. If you haven’t, find it as soon as you can and read it immediately. This is one of the best business reads you could get and it will change the way you see your company or job. What the book means by Blue Ocean […]
07
Feb
Feb
OK, you have set up your campaign and you can’t wait to get your results coming in. Very often everything seems to look good in the beginning, but when you start digging into the leads received from your campaign you start getting mixed feelings about those numbers you have been hitting. Most of the […]