Few months ago, I wrote about the difference between the sales funnel and customer journey. Since then I have been thinking of ways on how to track the different stages of engagement. There are some multi-touch attribution tools but for many businesses they are a big investment. It takes time and dedication to track the […]
Tag Archives: sales funnel
14
Feb
Feb
I have recently been reading one of the greatest books about digital marketing I have encountered so far Dotcom Secrets by Russel Brunson. One of the parts I liked best is his strategy when it comes to creating an online business funnel. Here are the phases he identified: Phase 1. Determine traffic temperature. Here he […]
29
Nov
Nov
Creating marketing plan with a stable understanding of your tactic at each stage of the journey is crucial for the success of your efforts. The good part is that you don’t have to come up with some complicated ideas. Your plan will start showing up as soon as you dig in the signal your customers […]
Branding, Marketing, Marketing Strategy, Remarketing, Social Media Advertising
The Sales Funnel vs the Customer Journey
30
Aug
Aug
I prefer to concentrate on practical information rather than on theory. However, there are certain frameworks which can make things much easier when planning a marketing strategy. University classes taught students till recently to think of marketing as of a funnel. On top of the funnel you have the vaguely interested people who just […]
Branding, Marketing, Marketing Strategy
Seven reasons why generating leads can make you super successful
26
Jul
Jul
Generating leads is a topic which I see sometimes is misunderstood. When people start thinking of marketing a new business or pushing a brand, they often think about social media posts, viral advertising, competitions and all kind of traffic generating technique. However, this is an approach, which is completely opposite to the logic. Here is […]