Tag Archives: mobile

Optimising for Mobile Search with Accelerated Mobile Pages

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Google* has always been focused on sustaining an excellent customer experience. In the last year they have been especially focused on the improvement of mobile search with solutions like Accelerated Mobile Pages. Running ads on Google now requires advertisers to have a good mobile experience on their landing page as part of the quality of […]

Can Accelerated Mobile Pages Improve Your Mobile Marketing ?

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You might have heard about Google and Twitter’s collaboration called Accelerated Landing Pages or AMP. The AMP project launched two years ago and so far has been strongly implemented by the blogging and news industry. As a user you might have spotted the little lightning sign next to a page in a Google search on mobile. […]

7 Steps to Better Mobile Marketing

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Nearly 60% of the searches online happen on mobile, not to mention social media clicks and email checks. People might still tend to finish their purchases on desktop, but with considerable research on other devices over time.   Here is my guide on optimising your website and online marketing. Landing page loading time. There are […]