Keywords are the backbone of your account. When you first start, you must do some research. Google AdWords has one of the best search trends tool available no matter if you do paid advertising or not. The Keyword Tool can show numbers of searches per month for different words or phrases. In this way you […]
Tag Archives: keywords
12
Dec
Dec
When to follow the recommendations on your dashboard Google AdWords Opportunities is a controversial topic – many people love it, others find it irrelevant. However, in the recent months, especially after Google introduced a new interface for the AdWords advertisers’ platform there have been a lot of improvement. For some of you who might […]
22
Nov
Nov
One of the things a lot of Search Engine advertisers are stuck with are the quality score of their keywords. Every platform has internal scoring system to award advertisers who have good and relevant ads and landing pages and penalise the rest with higher costs. Google AdWords has the quality score which is assigned […]
04
Oct
Oct
Looking at data is a powerful way to take wiser decisions. Even experienced marketers sometimes fall victims of false assumptions and conservative approach. The more analytical approach to PPC I adopt the clearer I get to see through the eyes of the customer. Data, when used well can draw a very precise picture of your […]
27
Sep
Sep
Digital Marketing is one of the most dynamic fields you could imagine. In my recent article, I was talking about bots which take over sales and marketing. This time I am going to talk about the impact of voice search on the way people are using search engines. With the development of voice typing […]
23
Aug
Aug
Google AdWords is getting to a new level of sophistication and creates more and more opportunities for us as marketers to automate our jobs, get larger impact with less efforts. Keywords bidding and matching is one of the areas where automation can help a lot. Exact Keyword Match Changes One of the coolest new features […]
Google Adwords, Marketing Strategy, PPC, Remarketing
What is Google AdWords 2.0 (Part 1 – Remarkeitng for Search)
19
Aug
Aug
I already devoted a few articles to the importance of successful remarketing strategy and the new possibilities becoming available for businesses online. Google AdWords has always been a few steps ahead of other advertising platforms and they keep developing towards more automated an easier management. Using automatic bidding strategies like Target CPA is one of […]
19
Jul
Jul
As you might probably know, Google is not an omnipotent search engine company. It is even forbidden in certain countries lie China for example. In other places the network is much less preferred compared to local ones. Russia is a very specific case when it comes to digital platforms available. Facebook and LinkedIn […]
24
May
May
When starting with Google AdWords one of the most important moments is getting the right account structure. Google recommends you to be as granular as possible to have full control over your account. Choosing your campaigns. You must think of the account as a mirror to your website. For example, if you are selling […]