Tag Archives: Facebook

How to make the best out of your data?

data-ppc-reporting

Having big amounts of data is one of the greatest benefits of platforms like Google AdWords, Facebook and LinkedIn. However, not all marketers can take full advantage of it, because, let’s face it – it can be overwhelming. The amounts of reports and graphs we can access is so big, that we sometimes wonder where […]

Five Things Average Businesses Miss on with Social Media

social-media-marketing

Some of the biggest complain coming from start-ups and even quite established medium size businesses is they have no time they use social media. Then you can still hear the good old “our audience is not on Facebook/Twitter/Instagram”. The newest cliché is “you cannot achieve impact on social media without paid ads”   There are […]

How To Match the Right Facebook Ad Formats to Your Marketing Goal

facebook-ads

There are great creative possibilities with different Facebook ad formats. Facebook’s efforts to get more attractive to advertisers are resulting into multiple new ways of advertising. Recently we heard forecasts that in the middle of 2017 it will hit the limit it has set on the number of advertisements that can be shown in the […]

Ethical Targeting Online and Why Facebook Has a New Ad Setting Policy

ethical-targeting-facebook

If you are an online marketer for a Real Estate, Job Recruiting or Loan Provider’s business, you have probably come across a new error message  in your Facebook ad settings. Now if your ad contains any terms relating to these three sectors, you may be carefully scrutinised before having your ads approved. The reason: multiple […]

5 Tips on How to Increase Facebook Event Sign-up with PPC

facebook-ads-tips

Social media pay-per-click(PPC) is one of the most common ways of connecting with potential customers and still simple as it seems, there are many traps which can cause you waste money and get nothing in return. Facebook event sign-up is one of the areas which you can utilise the platform at its best.   Facebook […]