Tag Archives: Facebook

360 Video, Virtual and Augmented Reality for Marketers

virtual-reality-360-video-ads

Virtual reality, augmented reality and 360 video are often talked about by the media as synonyms, but actually they are three very different experiences. Both YouTube and Facebook now support posting 360 video content and some brands started advertising with this format. Which industries would benefit most? Some industries which could largely benefit from VR […]

Digital Marketing Tips for Real Estate Businesses

digital-marketing-real-estate

Digital marketing for the real estate sector has its rules and specificities. Coming from London, which is on a roll with new luxury developments and having a real estate agency as my private client has helped me understand where the pitfalls of a marketing strategy for real estate are. Capturing leads Real estate agencies and […]

Facebook last-year overview and 2019 predictions

facebook-overview

Last year was marked by some negative events about Facebook – the Cambridge Analytica scandal, then later another breach of personal information. Despite all the negativity, their annual revenue from ads grew and the predictions are for a continuous growth later on. What are the trends for the platform for next year? Facebook Watch Facebook […]

7 Marketing Online Innovations for the Holiday Season

online-marketing-christmas

The time for holiday promotions and festive campaigns has come and this is also the time new promotion and advertising trends are being launched, too. Some of the interesting trends I came across this winter focus on online and offline shopping, local marketing and display ads.   Online shopping on Facebook Messenger   You can […]

Make Your Business Stand out with Online Reviews

Online reviews play an important role in the visibility and success of your business. Advertising and organic results in search and social media are high influenced by start reviews. So how can a business generate online reviews and burst through the noise?   There are several main platforms you must be aware of and they […]

Social Media Managers and How to Get 50 New Followers With No Internet

I have spent the last week and a half travelling and with hardly any internet connection. It has always been the case when abroad my social media starts dying out, but not this time. Just before leaving I implemented my first social media automation and the results were surprisingly good.   There are many options […]

What are the latest updates from the F8 Facebook Developer Conference 2018

The annual F8 Facebook conference for Developers in San Jose, California opened yesterday with a not from the company’s founder Marc Zuckerberg. Lately the company has been in the focus of attention because of the privacy data scandal. It was no surprise that this conference would be one of the most watched and popular events […]

How to reduce costs and increase conversions with Facebook remarketing

facebook-remarketing

Few days ago, Facebook announced changing the number of ads and company organic posts users would be exposed to in the newsfeed. If you have watched the Social Network movie you probably remember the moment when Marc Zuckerberg opposed to monetising The Facebook with ads, because they are not cool.  Well, he is going back […]

How to make the best out of your data?

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Having big amounts of data is one of the greatest benefits of platforms like Google AdWords, Facebook and LinkedIn. However, not all marketers can take full advantage of it, because, let’s face it – it can be overwhelming. The amounts of reports and graphs we can access is so big, that we sometimes wonder where […]

Five Things Average Businesses Miss on with Social Media

social-media-marketing

Some of the biggest complain coming from start-ups and even quite established medium size businesses is they have no time they use social media. Then you can still hear the good old “our audience is not on Facebook/Twitter/Instagram”. The newest cliché is “you cannot achieve impact on social media without paid ads”   There are […]