Advertising on Amazon is gradually becoming a popular topic amongst e-commerce marketers as an alternative or an add-on to Google Shopping and Facebook Product Ads. In this article I would like to clarify how it works and what are the pros and cons of Amazon. Amazon Advertising vs Google Shopping First of all Amazon advertising […]
Tag Archives: ecommerce
27
Jan
Jan
In 2018 smart speaker ownership has doubled in the UK. The most popular voice assistant is Amazon Alexa which is part of the Alexa Echo device, followed by Google Assistant which powers Google Home and Google Home Mini, Apple’s Home Pod and Sonos One. At the moment people mainly use voice assistants to play music, […]
04
Jul
Jul
Google has been working significantly over the last years to turn YouTube into a platform for conversions. YouTube has been traditionally overlooked by performance marketers as a less suitable tool for their goals. The truth is that it used to be very hard to track direct ROI form YouTube ads and to attribute conversions […]
28
Jun
Jun
Ever wondered why people put goods in the shopping basket on your website and then abandon? Or even worse, they click on your expensive PPC ad and then leave your carefully written landing page and click the back button straight away. The answer is simple – they don’t know you, they don’t trust you, they […]
07
Jun
Jun
Local inventory ads are a variation of Google Shopping Ad. They show products from your nearest physical store to mobile device users. Currently this feature is available just for retailers in US, UK, Germany, France, Japan, and Australia. If your country is not listed, you can contact Google from this form. How does a […]