I have recently been reading an amazing marketing classics Positioning: The Battle for Your Mind by Jack Trout. It is a relatively old book – from the 1980-ies, but the information can be applied nowadays. The main idea of the book is that for a brand to be successful, they must establish a position […]
Tag Archives: books
Marketing, Marketing Strategy
The ultimate marketer’s reading list – top 7 books which will change the way you think
24
Jan
Jan
No matter if you are a free-lancer, consultancy owner, or an account manager, there is one secure way to elevate your work to the next level – learning constantly. There are a lot of great books which I have discovered and they helped me immensely. Digital marketing techniques change almost every month, there are updates […]