Google Ads has traditionally been connected mainly with search. As advertisers reach the limits of search campaigns and competition gets tougher, alternatives like Google display ads become more and more interesting. Stats show that in 2017 there has been 7 times more global creation and consumption of data compared to 2010. On the other hand […]
Tag Archives: automation
10
Apr
Apr
Smart Campaigns is the first truly tailored to small businesses solution from Google using the company’s bespoke machine learning technology. Until now small businesses relied upon Google Ads by customising and manually adjusting them to fit their needs. Google is now making the process much more simple to help advertisers with limited budgets and knowledge […]
03
Mar
Mar
Recently I was invited to speak at the Vertex Summit event at WeWork, London. I was part of a panel discussion followed by my workshop on digital advertising. At the panel I was asked the inevitable question: “will automated campaigns eventually replace humans?” What would be the role of PPC agencies when all campaigns could […]
07
Nov
Nov
If you are advertising with Google Ads you might have spotted some recommendations coming in your dashboard to try Dynamic Search Ads. You might be wondering what this is. It doesn’t matter if you are a day to day advertiser or a managing a team – this solution will be something you probably hear about. […]
Marketing Strategy, Social Media Advertising
Social Media Managers and How to Get 50 New Followers With No Internet
31
May
May
I have spent the last week and a half travelling and with hardly any internet connection. It has always been the case when abroad my social media starts dying out, but not this time. Just before leaving I implemented my first social media automation and the results were surprisingly good. There are many options […]
Google Adwords, Marketing, Marketing Strategy, PPC, Remarketing, Social Media Advertising
The ultimate 2018 advertising strategy
19
Dec
Dec
The new year is coming and this is a great time to think about your advertising strategy for the following months. I don’t want to be a holiday spoiler, but after a week or so of chilling, the new year starts and all these brave resolutions will not turn into reality without getting ready to […]
20
Sep
Sep
You might have spotted some banner ads online which nostalgically remind of the times when Google AdWords was new. These were the dark ages when AdWords was the tool of mostly scammy internet marketers. Yes, the basic design and poorly matching colour schemes are back. However, they have evolved in something more […]
14
Jun
Jun
Managing an AdWords account can be really time consuming and unproductive if only done manually. Google is working on multiple ways to make the process automatic and eventually will replace all manual settings with ready automation. To be prepared for this change when it happens, it would be great to start using automation now. […]