Every year Google organises one of the largest tech marketing conferences: Google Marketing Live. Last year the innovations presented were some of the most significant ones: Local Campaigns, Smart Shopping, Local Inventory Ads, Showcase ads, Hotel Ads…This year Google build up some new ad types like Gallery Ads and Discovery Campaigns expanding their marketing product […]
Tag Archives: audiences
10
Apr
Apr
Smart Campaigns is the first truly tailored to small businesses solution from Google using the company’s bespoke machine learning technology. Until now small businesses relied upon Google Ads by customising and manually adjusting them to fit their needs. Google is now making the process much more simple to help advertisers with limited budgets and knowledge […]
09
Sep
Sep
It has been a crazy week for me, as I started my assignment for Google on Monday. For the next year, I will be doing exciting trainings and workshops about some of the most innovative marketing solutions of Google. On my second day, I attended a great presentation about Google Display Audiences. We talked about Google […]
08
Aug
Aug
Audience targeting is one of the most important parts of making a Google campaigns successful. In the last few weeks I have covered some of the newest types of display campaigns which are going to be available soon in Google Ads. I also talked about different tips on how to improve performance on display advertising […]
Display, Google Adwords, Remarketing
The Audience Insights Report in Google AdWords – find out who your customer is
11
Apr
Apr
The Audience Insights Report in Google AdWords is one of the best thing about this platform. It looks even better in the new interface. What I love about this report is that it can give you such rich and interesting information about web visitors. Using the Audience Insights Report has been a big eye-opener for […]
08
Nov
Nov
Google Analytics is one of the best places to start from when you want to understand your audience. It’s free and easy to install on any website. If you want to know how to install it on WordPress website follow this video. Once you have set it up and collected some data you can […]
21
Jun
Jun
Having big amounts of data is one of the greatest benefits of platforms like Google AdWords, Facebook and LinkedIn. However, not all marketers can take full advantage of it, because, let’s face it – it can be overwhelming. The amounts of reports and graphs we can access is so big, that we sometimes wonder where […]
Marketing, Social Media Advertising
Ethical Targeting Online and Why Facebook Has a New Ad Setting Policy
29
Mar
Mar
If you are an online marketer for a Real Estate, Job Recruiting or Loan Provider’s business, you have probably come across a new error message in your Facebook ad settings. Now if your ad contains any terms relating to these three sectors, you may be carefully scrutinised before having your ads approved. The reason: multiple […]