Tag Archives: amazon

What You Need to Know about Advertising on Amazon

amazon-advertising

Advertising on Amazon is gradually becoming a popular topic amongst e-commerce marketers as an alternative or an add-on to Google Shopping and Facebook Product Ads. In this article I would like to clarify how it works and what are the pros and cons of Amazon. Amazon Advertising vs Google Shopping First of all Amazon advertising […]

Amazon Alexa Skills and Google Assistant Actions: The Future of Search

amazon-alexa-skills-google-assistant-actions

In 2018 smart speaker ownership has doubled in the UK. The most popular voice assistant is Amazon Alexa which is part of the Alexa Echo device, followed by Google Assistant which powers Google Home and Google Home Mini, Apple’s Home Pod and Sonos One. At the moment people mainly use voice assistants to play music, […]