Google* has always been focused on sustaining an excellent customer experience. In the last year they have been especially focused on the improvement of mobile search with solutions like Accelerated Mobile Pages. Running ads on Google now requires advertisers to have a good mobile experience on their landing page as part of the quality of […]
Category Archives: SEO
21
Nov
Nov
The time for holiday promotions and festive campaigns has come and this is also the time new promotion and advertising trends are being launched, too. Some of the interesting trends I came across this winter focus on online and offline shopping, local marketing and display ads. Online shopping on Facebook Messenger You can […]
24
Oct
Oct
Online reviews play an important role in the visibility and success of your business. Advertising and organic results in search and social media are high influenced by start reviews. So how can a business generate online reviews and burst through the noise? There are several main platforms you must be aware of and they […]
17
Oct
Oct
In this blog, I have been focusing exclusively on pay per click advertising – Google Ads, Facebook, LinkedIn. I would like to devote some more attention to Google My Business – the free map listing for business from Google. Most people confuse Google My Business with Google Maps. There is a slight difference – Google […]
29
Aug
Aug
Google search has one mission – to help the user find the information they need as quickly and as easily as possible. There is one main reason why users come to a website – they need information. If your website is trying to hide information, then it is not as trustworthy. What kind of […]
16
May
May
Keywords are the backbone of your account. When you first start, you must do some research. Google AdWords has one of the best search trends tool available no matter if you do paid advertising or not. The Keyword Tool can show numbers of searches per month for different words or phrases. In this way you […]
25
Apr
Apr
You might have heard about Google and Twitter’s collaboration called Accelerated Landing Pages or AMP. The AMP project launched two years ago and so far has been strongly implemented by the blogging and news industry. As a user you might have spotted the little lightning sign next to a page in a Google search on mobile. […]
10
Jan
Jan
Nearly 60% of the searches online happen on mobile, not to mention social media clicks and email checks. People might still tend to finish their purchases on desktop, but with considerable research on other devices over time. Here is my guide on optimising your website and online marketing. Landing page loading time. There are […]
25
Oct
Oct
So far, I have been concentrated on Pay Per Click(PPC) advertising in my blog articles. However, SEO (Search Engine Optimisation) is something I started exploring recently and from what I see there are a lot of correlations between the two. If you have never done SEO, here is a quick start for you: Moz It’s […]
27
Sep
Sep
Digital Marketing is one of the most dynamic fields you could imagine. In my recent article, I was talking about bots which take over sales and marketing. This time I am going to talk about the impact of voice search on the way people are using search engines. With the development of voice typing […]
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