Google Ads has one of the most sophisticated machine learning-powered bidding offered as a self service product. This means every advertiser, no matter how small has the opportunity to use this really advanced technology to run ads. What is Smart bidding? Smart bidding is automated bidding in the advertising auction, which is based on different […]
Category Archives: Remarketing
07
Nov
Nov
If you are advertising with Google Ads you might have spotted some recommendations coming in your dashboard to try Dynamic Search Ads. You might be wondering what this is. It doesn’t matter if you are a day to day advertiser or a managing a team – this solution will be something you probably hear about. […]
08
Aug
Aug
Audience targeting is one of the most important parts of making a Google campaigns successful. In the last few weeks I have covered some of the newest types of display campaigns which are going to be available soon in Google Ads. I also talked about different tips on how to improve performance on display advertising […]
01
Jul
Jul
Remarketing lists for search is a way to show your ads to people who already visited your website and adjust your channel to prioritise their searches. Google AdWords has this feature for web visitors and customer email lists. Google recommends this option for marketers, as it refines targeting like nothing else. What exactly is Remarketing Lists […]
Display, Google Adwords, Remarketing
The Audience Insights Report in Google AdWords – find out who your customer is
11
Apr
Apr
The Audience Insights Report in Google AdWords is one of the best thing about this platform. It looks even better in the new interface. What I love about this report is that it can give you such rich and interesting information about web visitors. Using the Audience Insights Report has been a big eye-opener for […]
Display, Google Adwords, Marketing Strategy, PPC, Remarketing
Blue Ocean Strategy for Online Marketers
07
Mar
Mar
You might have heard of a book called Blue Ocean Strategy. If you haven’t, find it as soon as you can and read it immediately. This is one of the best business reads you could get and it will change the way you see your company or job. What the book means by Blue Ocean […]
Display, Google Adwords, PPC, Remarketing
How your remarketing campaigns could be affected by Google’s new setting?
31
Jan
Jan
Google recently announced that is will implement some changes in the account dashboards of users, so that they have more power on the so called “reminder ads”, i.e. remarketing. The announcement was met with a lot of scared reactions by advertisers and media. Let’s have a sober look on what has changed. In 2012 […]
Marketing, PPC, Remarketing, Social Media Advertising
How to reduce costs and increase conversions with Facebook remarketing
17
Jan
Jan
Few days ago, Facebook announced changing the number of ads and company organic posts users would be exposed to in the newsfeed. If you have watched the Social Network movie you probably remember the moment when Marc Zuckerberg opposed to monetising The Facebook with ads, because they are not cool. Well, he is going back […]
Google Adwords, Marketing, Marketing Strategy, PPC, Remarketing, Social Media Advertising
The ultimate 2018 advertising strategy
19
Dec
Dec
The new year is coming and this is a great time to think about your advertising strategy for the following months. I don’t want to be a holiday spoiler, but after a week or so of chilling, the new year starts and all these brave resolutions will not turn into reality without getting ready to […]
01
Nov
Nov
One of the most powerful features of online marketing platforms like Facebook and Google is the ability to utilise audience data the advertiser has available. A simple email list can turn into a powerful tool. Facebook Facebook allows online targeting of audiences based on the email addresses they have provided. If you have […]
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