Having big amounts of data is one of the greatest benefits of platforms like Google AdWords, Facebook and LinkedIn. However, not all marketers can take full advantage of it, because, let’s face it – it can be overwhelming. The amounts of reports and graphs we can access is so big, that we sometimes wonder where […]
Category Archives: Social Media Advertising
Branding, Marketing, Social Media Advertising
Five Things Average Businesses Miss on with Social Media
31
May
May
Some of the biggest complain coming from start-ups and even quite established medium size businesses is they have no time they use social media. Then you can still hear the good old “our audience is not on Facebook/Twitter/Instagram”. The newest cliché is “you cannot achieve impact on social media without paid ads” There are […]
Branding, Marketing, Remarketing, Social Media Advertising
Snapchat Advertising is Coming. Are You Ready?
10
May
May
Snapchat is the newest exciting platform which has launched advertising opportunities. It is definitely still a very fresh and unexplored territory by advertisers, except for a few big brands. This is what makes it exciting as a lot of opportunities lie there. The problem with new products is usually the risk of overspending […]
27
Apr
Apr
Facebook ads remain a bit of an enigma for many advertisers, Still relatively new and developing very fast, there are less common rules to win with Facebook and often it goes to just constant trial and error work. Getting the right approach might be easier if only you can step in Facebook’s shoes for a […]
Branding, Google Adwords, Marketing, Remarketing, Social Media Advertising
Remarketing with YouTube in 3 Steps
12
Apr
Apr
YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]
Marketing, Social Media Advertising
How To Match the Right Facebook Ad Formats to Your Marketing Goal
30
Mar
Mar
There are great creative possibilities with different Facebook ad formats. Facebook’s efforts to get more attractive to advertisers are resulting into multiple new ways of advertising. Recently we heard forecasts that in the middle of 2017 it will hit the limit it has set on the number of advertisements that can be shown in the […]
Marketing, Social Media Advertising
The Three Keystones of LinkedIn Paid Advertising – How to Maximise Your ROI
30
Mar
Mar
Advertising on LinkedIn does not seem to be the hottest topic around when it comes to PPC, as is it is limited to certain amount of industries which find relevant audience there. Besides Recruiting, LinkedIn can be a very powerful tool for tech start ups for businesses building awareness for their solution, education platforms(online and […]
Marketing, Social Media Advertising
Ethical Targeting Online and Why Facebook Has a New Ad Setting Policy
29
Mar
Mar
If you are an online marketer for a Real Estate, Job Recruiting or Loan Provider’s business, you have probably come across a new error message in your Facebook ad settings. Now if your ad contains any terms relating to these three sectors, you may be carefully scrutinised before having your ads approved. The reason: multiple […]
24
Mar
Mar
Social media pay-per-click(PPC) is one of the most common ways of connecting with potential customers and still simple as it seems, there are many traps which can cause you waste money and get nothing in return. Facebook event sign-up is one of the areas which you can utilise the platform at its best. Facebook […]
06
Feb
Feb
Thought leadership iterative seed money lean content proprietary. Snackable content quiet period.
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