As you might probably know, Google is not an omnipotent search engine company. It is even forbidden in certain countries lie China for example. In other places the network is much less preferred compared to local ones. Russia is a very specific case when it comes to digital platforms available. Facebook and LinkedIn […]
Category Archives: PPC
PPC stands for pay-per-click, or online advertising type when you only pay when a user clicks on your ad.
Search Engine Advertising
This kind of ads can be seen on search engines like Google, Bing and Yandex. The ads are the top 4-5 results on the search engine and they are clearly marked as ads. The advertisers’ platform to create, manage and optimised ads is called Google AdWords. Search engine ads appear based on keywords related to the users’ search queries. Advertisers compete to show their ads in an online auction, by bidding on different keywords.
Display Advertising
PPC advertising lives also on many other platforms which can be summarised as display advertising. If you use Google AdWords you can advertise on YouTube, Gmail, Google Play and the Google Display Network. The Google Display Network is a large network of websites which have partnered with Google to display ads between their content. These ads are known as banners, or image ads. In this section you will find articles about both, Advertising on Search Engines and the Google Display Network.
Marketing Strategy, PPC, Social Media Advertising
What companies miss out on LinkedIn advertising? (part two)
12
Jul
Jul
Last week I introduced some insights from an exclusive product launch event which I attended at LinkedIn offices in London. If you have missed the article you can still read it on my blog. This time I will introduce some features which have been known for a while, but thanks to our presenters from LinkedIn, […]
Marketing Strategy, PPC, Social Media Advertising
What companies miss out on LinkedIn advertising? (part one)
05
Jul
Jul
I cannot tell how much like LinkedIn and how much sales, jobs and opportunities I really owe to it. I have been actively using its free features for more than five years and done paid advertising since it became first available. LinkedIn is not only professional networking tool, but also perfect platform for researching companies, […]
21
Jun
Jun
Having big amounts of data is one of the greatest benefits of platforms like Google AdWords, Facebook and LinkedIn. However, not all marketers can take full advantage of it, because, let’s face it – it can be overwhelming. The amounts of reports and graphs we can access is so big, that we sometimes wonder where […]
14
Jun
Jun
Managing an AdWords account can be really time consuming and unproductive if only done manually. Google is working on multiple ways to make the process automatic and eventually will replace all manual settings with ready automation. To be prepared for this change when it happens, it would be great to start using automation now. […]
07
Jun
Jun
Local inventory ads are a variation of Google Shopping Ad. They show products from your nearest physical store to mobile device users. Currently this feature is available just for retailers in US, UK, Germany, France, Japan, and Australia. If your country is not listed, you can contact Google from this form. How does a […]
Branding, Marketing, Social Media Advertising
Five Things Average Businesses Miss on with Social Media
31
May
May
Some of the biggest complain coming from start-ups and even quite established medium size businesses is they have no time they use social media. Then you can still hear the good old “our audience is not on Facebook/Twitter/Instagram”. The newest cliché is “you cannot achieve impact on social media without paid ads” There are […]
24
May
May
When starting with Google AdWords one of the most important moments is getting the right account structure. Google recommends you to be as granular as possible to have full control over your account. Choosing your campaigns. You must think of the account as a mirror to your website. For example, if you are selling […]
17
May
May
I see the same situation quite often. People are really scared to experiment with AdWords ad copy, because they think more “aggressive” message would make their brand look bad. This is an argument which is completely unnecessary. Each online platform has its own communication style and failing to fit in it can leave you behind […]
Branding, Marketing, Remarketing, Social Media Advertising
Snapchat Advertising is Coming. Are You Ready?
10
May
May
Snapchat is the newest exciting platform which has launched advertising opportunities. It is definitely still a very fresh and unexplored territory by advertisers, except for a few big brands. This is what makes it exciting as a lot of opportunities lie there. The problem with new products is usually the risk of overspending […]