Google AdWords Display Network Geo Targeting You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]
Category Archives: PPC
PPC stands for pay-per-click, or online advertising type when you only pay when a user clicks on your ad.
Search Engine Advertising
This kind of ads can be seen on search engines like Google, Bing and Yandex. The ads are the top 4-5 results on the search engine and they are clearly marked as ads. The advertisers’ platform to create, manage and optimised ads is called Google AdWords. Search engine ads appear based on keywords related to the users’ search queries. Advertisers compete to show their ads in an online auction, by bidding on different keywords.
Display Advertising
PPC advertising lives also on many other platforms which can be summarised as display advertising. If you use Google AdWords you can advertise on YouTube, Gmail, Google Play and the Google Display Network. The Google Display Network is a large network of websites which have partnered with Google to display ads between their content. These ads are known as banners, or image ads. In this section you will find articles about both, Advertising on Search Engines and the Google Display Network.
11
Oct
Oct
Advertising dollars are easily spent online, but you can easily keep track on profitability with simple formula. A few numbers which you must think about First you need to know two things – the unique value of one visit to your site and your profit margin. How to get these number? To […]
04
Oct
Oct
Looking at data is a powerful way to take wiser decisions. Even experienced marketers sometimes fall victims of false assumptions and conservative approach. The more analytical approach to PPC I adopt the clearer I get to see through the eyes of the customer. Data, when used well can draw a very precise picture of your […]
27
Sep
Sep
Digital Marketing is one of the most dynamic fields you could imagine. In my recent article, I was talking about bots which take over sales and marketing. This time I am going to talk about the impact of voice search on the way people are using search engines. With the development of voice typing […]
20
Sep
Sep
You might have spotted some banner ads online which nostalgically remind of the times when Google AdWords was new. These were the dark ages when AdWords was the tool of mostly scammy internet marketers. Yes, the basic design and poorly matching colour schemes are back. However, they have evolved in something more […]
Google Adwords, Marketing, Marketing Strategy
10 Reasons You Should Invest in a Chatbot for Your Business Now
06
Sep
Sep
There is a new area which is likely to transform lead generation completely in the following years. There are number of reasons why business which catch this trend early enough will be able to profit immensely: Reason 1. Chatbots have no working hours. They don’t go home after 6 pm, they don’t arrive […]
Branding, Marketing, Marketing Strategy, Remarketing, Social Media Advertising
The Sales Funnel vs the Customer Journey
30
Aug
Aug
I prefer to concentrate on practical information rather than on theory. However, there are certain frameworks which can make things much easier when planning a marketing strategy. University classes taught students till recently to think of marketing as of a funnel. On top of the funnel you have the vaguely interested people who just […]
23
Aug
Aug
Google AdWords is getting to a new level of sophistication and creates more and more opportunities for us as marketers to automate our jobs, get larger impact with less efforts. Keywords bidding and matching is one of the areas where automation can help a lot. Exact Keyword Match Changes One of the coolest new features […]
Google Adwords, Marketing Strategy, PPC, Remarketing
What is Google AdWords 2.0 (Part 1 – Remarkeitng for Search)
19
Aug
Aug
I already devoted a few articles to the importance of successful remarketing strategy and the new possibilities becoming available for businesses online. Google AdWords has always been a few steps ahead of other advertising platforms and they keep developing towards more automated an easier management. Using automatic bidding strategies like Target CPA is one of […]
08
Aug
Aug
We seem to hear about Artificial Intelligence (AI) in relation to almost every sector of business. When it comes to Marketing AI has already started transforming the world we live in. How to take advantage of new technology? One of the biggest areas where AI can help marketers is A/B testing. Before we dive into […]