Google* has always been focused on sustaining an excellent customer experience. In the last year they have been especially focused on the improvement of mobile search with solutions like Accelerated Mobile Pages. Running ads on Google now requires advertisers to have a good mobile experience on their landing page as part of the quality of […]
Category Archives: PPC
PPC stands for pay-per-click, or online advertising type when you only pay when a user clicks on your ad.
Search Engine Advertising
This kind of ads can be seen on search engines like Google, Bing and Yandex. The ads are the top 4-5 results on the search engine and they are clearly marked as ads. The advertisers’ platform to create, manage and optimised ads is called Google AdWords. Search engine ads appear based on keywords related to the users’ search queries. Advertisers compete to show their ads in an online auction, by bidding on different keywords.
Display Advertising
PPC advertising lives also on many other platforms which can be summarised as display advertising. If you use Google AdWords you can advertise on YouTube, Gmail, Google Play and the Google Display Network. The Google Display Network is a large network of websites which have partnered with Google to display ads between their content. These ads are known as banners, or image ads. In this section you will find articles about both, Advertising on Search Engines and the Google Display Network.
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Mar
Mar
Online advertising has been split between two major options – Facebook or Google Ads. Most advertisers spend money on at least one of these platforms. Success varies and depends on multiple factors. While the two companies offer very similar solutions, there are some core significant differences which advertisers must know about. I am in no […]
16
Mar
Mar
Advertising on Amazon is gradually becoming a popular topic amongst e-commerce marketers as an alternative or an add-on to Google Shopping and Facebook Product Ads. In this article I would like to clarify how it works and what are the pros and cons of Amazon. Amazon Advertising vs Google Shopping First of all Amazon advertising […]
03
Mar
Mar
Recently I was invited to speak at the Vertex Summit event at WeWork, London. I was part of a panel discussion followed by my workshop on digital advertising. At the panel I was asked the inevitable question: “will automated campaigns eventually replace humans?” What would be the role of PPC agencies when all campaigns could […]
23
Feb
Feb
In my last two years of blogging I have mostly been focusing on Google and Facebook ads. However Twitter marketing is a topic which is very interesting for marketers and I would definitely like to write more about it. What is so unique about Twitter Marketing? Comparing Twitter to other online social media and marketing […]
10
Feb
Feb
Who celebrates Valentine’s Day most certainly? The advertisers and marketers! After the Black Friday, Christmas/ New Year holiday shopping sprees, January tends to be a dark and gloomy period. Easter is too far, no major events on the horizon. Then Valentine’s comes quite conveniently for marketers. It’s funny to watch all kind of businesses trying […]
04
Feb
Feb
Google Ads has one of the most sophisticated machine learning-powered bidding offered as a self service product. This means every advertiser, no matter how small has the opportunity to use this really advanced technology to run ads. What is Smart bidding? Smart bidding is automated bidding in the advertising auction, which is based on different […]
19
Jan
Jan
Virtual reality, augmented reality and 360 video are often talked about by the media as synonyms, but actually they are three very different experiences. Both YouTube and Facebook now support posting 360 video content and some brands started advertising with this format. Which industries would benefit most? Some industries which could largely benefit from VR […]
13
Jan
Jan
Digital marketing for the real estate sector has its rules and specificities. Coming from London, which is on a roll with new luxury developments and having a real estate agency as my private client has helped me understand where the pitfalls of a marketing strategy for real estate are. Capturing leads Real estate agencies and […]
06
Jan
Jan
Last year was marked by some negative events about Facebook – the Cambridge Analytica scandal, then later another breach of personal information. Despite all the negativity, their annual revenue from ads grew and the predictions are for a continuous growth later on. What are the trends for the platform for next year? Facebook Watch Facebook […]