One of the things a lot of Search Engine advertisers are stuck with are the quality score of their keywords. Every platform has internal scoring system to award advertisers who have good and relevant ads and landing pages and penalise the rest with higher costs. Google AdWords has the quality score which is assigned […]
Category Archives: Google Adwords
15
Nov
Nov
YouTube is part of the display network of Google AdWords and it is a great source of opportunity to engage with you audience. It can be used for different parts of the customer journey. Define your objective. First think about what your objective for a You Tube campaign will be. For example, you can […]
01
Nov
Nov
One of the most powerful features of online marketing platforms like Facebook and Google is the ability to utilise audience data the advertiser has available. A simple email list can turn into a powerful tool. Facebook Facebook allows online targeting of audiences based on the email addresses they have provided. If you have […]
Display, Google Adwords, Marketing Strategy, PPC, Social Media Advertising
Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses
18
Oct
Oct
Google AdWords Display Network Geo Targeting You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]
11
Oct
Oct
Advertising dollars are easily spent online, but you can easily keep track on profitability with simple formula. A few numbers which you must think about First you need to know two things – the unique value of one visit to your site and your profit margin. How to get these number? To […]
04
Oct
Oct
Looking at data is a powerful way to take wiser decisions. Even experienced marketers sometimes fall victims of false assumptions and conservative approach. The more analytical approach to PPC I adopt the clearer I get to see through the eyes of the customer. Data, when used well can draw a very precise picture of your […]
27
Sep
Sep
Digital Marketing is one of the most dynamic fields you could imagine. In my recent article, I was talking about bots which take over sales and marketing. This time I am going to talk about the impact of voice search on the way people are using search engines. With the development of voice typing […]
20
Sep
Sep
You might have spotted some banner ads online which nostalgically remind of the times when Google AdWords was new. These were the dark ages when AdWords was the tool of mostly scammy internet marketers. Yes, the basic design and poorly matching colour schemes are back. However, they have evolved in something more […]
Google Adwords, Marketing, Marketing Strategy
10 Reasons You Should Invest in a Chatbot for Your Business Now
06
Sep
Sep
There is a new area which is likely to transform lead generation completely in the following years. There are number of reasons why business which catch this trend early enough will be able to profit immensely: Reason 1. Chatbots have no working hours. They don’t go home after 6 pm, they don’t arrive […]
23
Aug
Aug
Google AdWords is getting to a new level of sophistication and creates more and more opportunities for us as marketers to automate our jobs, get larger impact with less efforts. Keywords bidding and matching is one of the areas where automation can help a lot. Exact Keyword Match Changes One of the coolest new features […]