Category Archives: Google Adwords

How Google Search is changing – is your website ready?

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Google search has one mission – to help the user find the information they need as quickly and as easily as possible. There is one main reason why users come to a website – they need information. If your website is trying to hide information, then it is not as trustworthy.   What kind of […]

How to Use Audiences with Google Ads

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Audience targeting is one of the most important parts of making a Google campaigns successful. In the last few weeks I have covered some of the newest types of display campaigns which are going to be available soon in Google Ads. I also talked about different tips on how to improve performance on display advertising […]

Get Ready for Responsive Ads for Search – Everything You Need to Know

The last articles I have devoted to the innovations from Google and this one is no exception. After the Keynote speech on Google ads few weeks ago more innovation was announced for advertisers. One of these innovations is Responsive Ads for Search. This ad type is not yet available for all advertisers, but is soon […]

Smart Shopping Campaigns by Google

Smart Shopping-Campaigns-by-Google

  Google Shopping is a great platform for e-commerce businesses and as interest in e-commerce is growing so is also the demand for more online shopping ads. Recently Google launched Smart Shopping Campaigns which save time and expand reach for retailers’ ads. Google Shopping has been available for a long time, but it has been […]

Highlights from the Google Ads Keynote 2018

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Google AdWords is now officially called Google Ads and this is not just a branding move. The Keynote Conference Google held on Wednesday morning brought a lot of innovations out of the lab and the main focus was on making the platform easy and simplified for the needs of small businesses.   Google has a […]

Remarketing Lists for Search in Google AdWords

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Remarketing lists for search is a way to show your ads to people who already visited your website and adjust your channel to prioritise their searches. Google AdWords has this feature for web visitors and customer email lists. Google recommends this option for marketers, as it refines targeting like nothing else.   What exactly is Remarketing Lists […]

Google Allows Users to Turn off Targeting in Ad Settings

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Find out what Google thinks you are interested in   Google has been doing series of efforts to improve the users’ experience with display ads on the Google Display Network over the last year. Expanding “turn off” ad option on more of its properties and partners’ platforms was a step in this direction. Now you […]

Get People to Call Your Business with Google AdWords Call Extensions and Call-Only Ads

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It doesn’t matter if you are a plumber or you are responsible for a large sales organisation, you want people to call you and do business with you. Google AdWords Call Extensions and Call-Only ads a re a great way to get people calling your business. Even in the advancement of chatbot services, people are […]

Google Trends and the Keyword Planner Explained

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Keywords are the backbone of your account. When you first start, you must do some research. Google AdWords has one of the best search trends tool available no matter if you do paid advertising or not. The Keyword Tool can show numbers of searches per month for different words or phrases. In this way you […]

Google’s Smart Display Campaigns – Machine Learning Power at its best

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Smart display campaigns are the latest brainchild of Google when it comes to programmatic advertising. They were launched over a year ago now, but still many marketers are reluctant on using them. However, Google has been consistently working on improving their algorithms to provide better solution for marketers.   Smart display campaigns are basically a […]