Category Archives: Google Adwords

How to Optimise Smart Bidding with Google Ads

smart-bidding-strategies-google

There are two ways of setting your campaign in Google ads – with Smart Bidding or Manual Bidding. Many advertisers still use Manual Bidding or their own scripts and bidding solutions. Google’s smart bidding strategies optimise bids and try to achieve a certain goal. They adjust bids automatically based on the search queries and the […]

How to track in-store visits in Google Ads

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Physical retail is not dead, on the contrary, the high street is living its Renaissance and in-store visits are on the rise. Tracking in-store visits coming from online campaigns helps advertisers measure the real results from their online efforts. Online to offline is one of the biggest topics in digital marketing since almost 90% of […]

My Top 7 Picks from the Google Marketing Live 2019

google marketing live 2019

Every year Google organises one of the largest tech marketing conferences: Google Marketing Live. Last year the innovations presented were some of the most significant ones: Local Campaigns, Smart Shopping, Local Inventory Ads, Showcase ads, Hotel Ads…This year Google build up some new ad types like Gallery Ads and Discovery Campaigns expanding their marketing product […]

Google’s Smart Campaigns for Small Businesses

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Smart Campaigns is the first truly tailored to small businesses solution from Google using the company’s bespoke machine learning technology. Until now small businesses relied upon Google Ads by customising and manually adjusting them to fit their needs. Google is now making the process much more simple to help advertisers with limited budgets and knowledge […]

Optimising for Mobile Search with Accelerated Mobile Pages

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Google* has always been focused on sustaining an excellent customer experience. In the last year they have been especially focused on the improvement of mobile search with solutions like Accelerated Mobile Pages. Running ads on Google now requires advertisers to have a good mobile experience on their landing page as part of the quality of […]

The Differences between Google and Facebook Advertising Which you Should Know

google-facebok-ads-difference

Online advertising has been split between two major options – Facebook or Google Ads. Most advertisers spend money on at least one of these platforms. Success varies and depends on multiple factors. While the two companies offer very similar solutions, there are some core significant differences which advertisers must know about. I am in no […]

Machine Learning, Smart Bidding and Google Ads

smart-bidding

Google Ads has one of the most sophisticated machine learning-powered bidding offered as a self service product. This means every advertiser, no matter how small has the opportunity to use this really advanced technology to run ads. What is Smart bidding? Smart bidding is automated bidding in the advertising auction, which is based on different […]

Digital Marketing Tips for Real Estate Businesses

digital-marketing-real-estate

Digital marketing for the real estate sector has its rules and specificities. Coming from London, which is on a roll with new luxury developments and having a real estate agency as my private client has helped me understand where the pitfalls of a marketing strategy for real estate are. Capturing leads Real estate agencies and […]

How to Create Dynamic Search Ads ?

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If you are advertising with Google Ads you might have spotted some recommendations coming in your dashboard to try Dynamic Search Ads. You might be wondering what this is. It doesn’t matter if you are a day to day advertiser or a managing a team – this solution will be something you probably hear about. […]

Online Attribution in a Multi-Channel Marketing World

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Attribution is the method used to give value to each of the touch points in the customer journey. This journey is becoming more and more complicated and fragmented between devices, traditional medial like TV and radio, social media, online search and physical interactions. As the good old saying goes: “I know only 10% of my […]