Category Archives: Google Adwords

Google’s Smart Campaigns for Small Businesses

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Smart Campaigns is the first truly tailored to small businesses solution from Google using the company’s bespoke machine learning technology. Until now small businesses relied upon Google Ads by customising and manually adjusting them to fit their needs. Google is now making the process much more simple to help advertisers with limited budgets and knowledge […]

Optimising for Mobile Search with Accelerated Mobile Pages

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Google* has always been focused on sustaining an excellent customer experience. In the last year they have been especially focused on the improvement of mobile search with solutions like Accelerated Mobile Pages. Running ads on Google now requires advertisers to have a good mobile experience on their landing page as part of the quality of […]

The Differences between Google and Facebook Advertising Which you Should Know

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Online advertising has been split between two major options – Facebook or Google Ads. Most advertisers spend money on at least one of these platforms. Success varies and depends on multiple factors. While the two companies offer very similar solutions, there are some core significant differences which advertisers must know about. I am in no […]

Machine Learning, Smart Bidding and Google Ads

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Google Ads has one of the most sophisticated machine learning-powered bidding offered as a self service product. This means every advertiser, no matter how small has the opportunity to use this really advanced technology to run ads. What is Smart bidding? Smart bidding is automated bidding in the advertising auction, which is based on different […]

Digital Marketing Tips for Real Estate Businesses

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Digital marketing for the real estate sector has its rules and specificities. Coming from London, which is on a roll with new luxury developments and having a real estate agency as my private client has helped me understand where the pitfalls of a marketing strategy for real estate are. Capturing leads Real estate agencies and […]

How to Create Dynamic Search Ads ?

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If you are advertising with Google Ads you might have spotted some recommendations coming in your dashboard to try Dynamic Search Ads. You might be wondering what this is. It doesn’t matter if you are a day to day advertiser or a managing a team – this solution will be something you probably hear about. […]

Online Attribution in a Multi-Channel Marketing World

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Attribution is the method used to give value to each of the touch points in the customer journey. This journey is becoming more and more complicated and fragmented between devices, traditional medial like TV and radio, social media, online search and physical interactions. As the good old saying goes: “I know only 10% of my […]

How Google Search is changing – is your website ready?

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Google search has one mission – to help the user find the information they need as quickly and as easily as possible. There is one main reason why users come to a website – they need information. If your website is trying to hide information, then it is not as trustworthy.   What kind of […]

How to Use Audiences with Google Ads

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Audience targeting is one of the most important parts of making a Google campaigns successful. In the last few weeks I have covered some of the newest types of display campaigns which are going to be available soon in Google Ads. I also talked about different tips on how to improve performance on display advertising […]

Get Ready for Responsive Ads for Search – Everything You Need to Know

The last articles I have devoted to the innovations from Google and this one is no exception. After the Keynote speech on Google ads few weeks ago more innovation was announced for advertisers. One of these innovations is Responsive Ads for Search. This ad type is not yet available for all advertisers, but is soon […]