Google offers the most exciting and diverse platforms for PPC advertising at the moment. One of the often neglected ones by many marketers is the Gmail ad or the Gmail Sponsored Promotions it used to be called. Here are a few great ways you can implement Gmail advertising and get going with your PPC: Start […]
Category Archives: Display
Display Advertising
PPC advertising lives also on many other platforms which can be summarised as display advertising. If you use Google AdWords you can advertise on YouTube, Gmail, Google Play and the Google Display Network. This is a large network of websites which have partnered with Google to show ads between their content. These ads are known as banners, or image ads.
The way the online algorithms determine when and to whom to show a display ad or video are based on demographic, interest and domain history data. This type of targeting is also known as programmatic.