Smart display campaigns are the latest brainchild of Google when it comes to programmatic advertising. They were launched over a year ago now, but still many marketers are reluctant on using them. However, Google has been consistently working on improving their algorithms to provide better solution for marketers. Smart display campaigns are basically a […]
Category Archives: Display
Display Advertising
PPC advertising lives also on many other platforms which can be summarised as display advertising. If you use Google AdWords you can advertise on YouTube, Gmail, Google Play and the Google Display Network. This is a large network of websites which have partnered with Google to show ads between their content. These ads are known as banners, or image ads.
The way the online algorithms determine when and to whom to show a display ad or video are based on demographic, interest and domain history data. This type of targeting is also known as programmatic.
Display, Google Adwords, Remarketing
The Audience Insights Report in Google AdWords – find out who your customer is
11
Apr
Apr
The Audience Insights Report in Google AdWords is one of the best thing about this platform. It looks even better in the new interface. What I love about this report is that it can give you such rich and interesting information about web visitors. Using the Audience Insights Report has been a big eye-opener for […]
Display, Google Adwords, Marketing Strategy, PPC, Remarketing
Blue Ocean Strategy for Online Marketers
07
Mar
Mar
You might have heard of a book called Blue Ocean Strategy. If you haven’t, find it as soon as you can and read it immediately. This is one of the best business reads you could get and it will change the way you see your company or job. What the book means by Blue Ocean […]
21
Feb
Feb
Hey AdWords fans, how are you doing? Using Display keywords has become one of the most often applied practices amongst advertisers. It works better than pure demographic targeting and allows you to show up to visitors who are interested in the topics of your keywords while they browse different websites. And as usually, the moment […]
Display, Google Adwords, PPC, Remarketing
How your remarketing campaigns could be affected by Google’s new setting?
31
Jan
Jan
Google recently announced that is will implement some changes in the account dashboards of users, so that they have more power on the so called “reminder ads”, i.e. remarketing. The announcement was met with a lot of scared reactions by advertisers and media. Let’s have a sober look on what has changed. In 2012 […]
Display, Google Adwords, Marketing, PPC
What is programmatic advertising and why is it bigger than television?
03
Jan
Jan
If you have anything to do with marketing and advertising you must have heard the term programmatic. Usually mentioned by someone who is not entirely sure what it means. Some say programmatic is like sex – a lot of people are talking about it, but few are doing it and even fewer actually good at […]
15
Nov
Nov
YouTube is part of the display network of Google AdWords and it is a great source of opportunity to engage with you audience. It can be used for different parts of the customer journey. Define your objective. First think about what your objective for a You Tube campaign will be. For example, you can […]
01
Nov
Nov
One of the most powerful features of online marketing platforms like Facebook and Google is the ability to utilise audience data the advertiser has available. A simple email list can turn into a powerful tool. Facebook Facebook allows online targeting of audiences based on the email addresses they have provided. If you have […]
Display, Google Adwords, Marketing Strategy, PPC, Social Media Advertising
Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses
18
Oct
Oct
Google AdWords Display Network Geo Targeting You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]
20
Sep
Sep
You might have spotted some banner ads online which nostalgically remind of the times when Google AdWords was new. These were the dark ages when AdWords was the tool of mostly scammy internet marketers. Yes, the basic design and poorly matching colour schemes are back. However, they have evolved in something more […]