Google Ads has traditionally been connected mainly with search. As advertisers reach the limits of search campaigns and competition gets tougher, alternatives like Google display ads become more and more interesting. Stats show that in 2017 there has been 7 times more global creation and consumption of data compared to 2010. On the other hand […]
Category Archives: Display
Display Advertising
PPC advertising lives also on many other platforms which can be summarised as display advertising. If you use Google AdWords you can advertise on YouTube, Gmail, Google Play and the Google Display Network. This is a large network of websites which have partnered with Google to show ads between their content. These ads are known as banners, or image ads.
The way the online algorithms determine when and to whom to show a display ad or video are based on demographic, interest and domain history data. This type of targeting is also known as programmatic.
19
May
May
Every year Google organises one of the largest tech marketing conferences: Google Marketing Live. Last year the innovations presented were some of the most significant ones: Local Campaigns, Smart Shopping, Local Inventory Ads, Showcase ads, Hotel Ads…This year Google build up some new ad types like Gallery Ads and Discovery Campaigns expanding their marketing product […]
16
Mar
Mar
Advertising on Amazon is gradually becoming a popular topic amongst e-commerce marketers as an alternative or an add-on to Google Shopping and Facebook Product Ads. In this article I would like to clarify how it works and what are the pros and cons of Amazon. Amazon Advertising vs Google Shopping First of all Amazon advertising […]
03
Mar
Mar
Recently I was invited to speak at the Vertex Summit event at WeWork, London. I was part of a panel discussion followed by my workshop on digital advertising. At the panel I was asked the inevitable question: “will automated campaigns eventually replace humans?” What would be the role of PPC agencies when all campaigns could […]
19
Jan
Jan
Virtual reality, augmented reality and 360 video are often talked about by the media as synonyms, but actually they are three very different experiences. Both YouTube and Facebook now support posting 360 video content and some brands started advertising with this format. Which industries would benefit most? Some industries which could largely benefit from VR […]
06
Jan
Jan
Last year was marked by some negative events about Facebook – the Cambridge Analytica scandal, then later another breach of personal information. Despite all the negativity, their annual revenue from ads grew and the predictions are for a continuous growth later on. What are the trends for the platform for next year? Facebook Watch Facebook […]
09
Sep
Sep
It has been a crazy week for me, as I started my assignment for Google on Monday. For the next year, I will be doing exciting trainings and workshops about some of the most innovative marketing solutions of Google. On my second day, I attended a great presentation about Google Display Audiences. We talked about Google […]
08
Aug
Aug
Audience targeting is one of the most important parts of making a Google campaigns successful. In the last few weeks I have covered some of the newest types of display campaigns which are going to be available soon in Google Ads. I also talked about different tips on how to improve performance on display advertising […]
12
Jul
Jul
Google AdWords is now officially called Google Ads and this is not just a branding move. The Keynote Conference Google held on Wednesday morning brought a lot of innovations out of the lab and the main focus was on making the platform easy and simplified for the needs of small businesses. Google has a […]
20
Jun
Jun
Find out what Google thinks you are interested in Google has been doing series of efforts to improve the users’ experience with display ads on the Google Display Network over the last year. Expanding “turn off” ad option on more of its properties and partners’ platforms was a step in this direction. Now you […]