Category Archives: Marketing

Holiday Season Preparation for E-commerce Advertisers

Summer is the time when e-commerce and retailers start preparing for the busiest time of the year. The holiday season is the time to get your store ready and your strategy polished. Which are the key dates in the holiday season and how you should prepare for an e-commerce success? Holiday season used to be […]

How to Optimise Smart Bidding with Google Ads

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There are two ways of setting your campaign in Google ads – with Smart Bidding or Manual Bidding. Many advertisers still use Manual Bidding or their own scripts and bidding solutions. Google’s smart bidding strategies optimise bids and try to achieve a certain goal. They adjust bids automatically based on the search queries and the […]

Full guide to Google’s latest Smart Creatives

Writing and testing ads has been one of the toughest and most time consuming tasks of advertisers till now. This is why Google centered its machine-learning technology to solve this problem. Smart solutions from Google have tackled the intricacy of bidding, the complexity of attribution, audiences and now creatives. Smart Creatives for Search The most […]

Google Shopping – Beginner’s Guide to Advertising in 2019

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Google shopping ads are designed for e-commerce sellers and help them show their products across multiple Google properties: Search, Maps, YouTube and Display. In today’s article I will dig into the Google Shopping and demystify its capabilities. The classical Google Product Shopping ads can be seen above the search results in search queries about products. […]

How to Use Audiences with Google Ads

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Audience targeting is one of the most important parts of making a Google campaigns successful. In the last few weeks I have covered some of the newest types of display campaigns which are going to be available soon in Google Ads. I also talked about different tips on how to improve performance on display advertising […]

How to Use YouTube for Performance

youtube-for-performance

Google has been working significantly over the last years to turn YouTube into a platform for conversions. YouTube has been traditionally overlooked by performance marketers as a less suitable tool for their goals.   The truth is that it used to be very hard to track direct ROI form YouTube ads and to attribute conversions […]

Google Allows Users to Turn off Targeting in Ad Settings

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Find out what Google thinks you are interested in   Google has been doing series of efforts to improve the users’ experience with display ads on the Google Display Network over the last year. Expanding “turn off” ad option on more of its properties and partners’ platforms was a step in this direction. Now you […]