Category Archives: Marketing

How to Use Audiences with Google Ads

display-audience-google

Audience targeting is one of the most important parts of making a Google campaigns successful. In the last few weeks I have covered some of the newest types of display campaigns which are going to be available soon in Google Ads. I also talked about different tips on how to improve performance on display advertising […]

How to Use YouTube for Performance

youtube-for-performance

Google has been working significantly over the last years to turn YouTube into a platform for conversions. YouTube has been traditionally overlooked by performance marketers as a less suitable tool for their goals.   The truth is that it used to be very hard to track direct ROI form YouTube ads and to attribute conversions […]

Google Allows Users to Turn off Targeting in Ad Settings

google-ad-settings-targeting

Find out what Google thinks you are interested in   Google has been doing series of efforts to improve the users’ experience with display ads on the Google Display Network over the last year. Expanding “turn off” ad option on more of its properties and partners’ platforms was a step in this direction. Now you […]

Google Trends and the Keyword Planner Explained

keywords

Keywords are the backbone of your account. When you first start, you must do some research. Google AdWords has one of the best search trends tool available no matter if you do paid advertising or not. The Keyword Tool can show numbers of searches per month for different words or phrases. In this way you […]

Google AdWords Display Keyword Evolution

googole-adwords-display-keywords

Hey AdWords fans, how are you doing? Using Display keywords has become one of the most often applied practices amongst advertisers. It works better than pure demographic targeting and allows you to show up to visitors who are interested in the topics of your keywords while they browse different websites. And as usually, the moment […]

The 7 phases of a successful online sales funnel

online-sales-funnel-phases

I have recently been reading one of the greatest books about digital marketing I have encountered so far Dotcom Secrets by Russel Brunson. One of the parts I liked best is his strategy when it comes to creating an online business funnel. Here are the phases he identified: Phase 1. Determine traffic temperature. Here he […]

The ultimate marketer’s reading list – top 7 books which will change the way you think

book-list-makreting

No matter if you are a free-lancer, consultancy owner, or an account manager, there is one secure way to elevate your work to the next level – learning constantly. There are a lot of great books which I have discovered and they helped me immensely. Digital marketing techniques change almost every month, there are updates […]

How to reduce costs and increase conversions with Facebook remarketing

facebook-remarketing

Few days ago, Facebook announced changing the number of ads and company organic posts users would be exposed to in the newsfeed. If you have watched the Social Network movie you probably remember the moment when Marc Zuckerberg opposed to monetising The Facebook with ads, because they are not cool.  Well, he is going back […]