Facebook ads remain a bit of an enigma for many advertisers, Still relatively new and developing very fast, there are less common rules to win with Facebook and often it goes to just constant trial and error work. Getting the right approach might be easier if only you can step in Facebook’s shoes for a […]
Category Archives: Marketing Strategy
Branding, Google Adwords, Marketing, Remarketing, Social Media Advertising
Remarketing with YouTube in 3 Steps
12
Apr
Apr
YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]
Branding, Google Adwords, Marketing, Remarketing
How to Make Great Display Ads with No Special Knowledge
04
Apr
Apr
So far I have been talking a lot about search and social media ads. However one of the first thing people think of when hearing digital marketing is banners. Let’s face it, almost every website we regularly visit is showing display ads. There are plenty of opportunities to get this ad format wrong, but don’t […]
30
Mar
Mar
Digital marketing is no longer a separate channel aside from the traditional ones, it is surely becoming the norm and successful company are leveraging from improving every point of their customers’ journey online. Companies can leverage their branding with digital immensely. What are the main mechanisms for creating a strong brand online? Creating Value. Creating […]
29
Mar
Mar
Platform omnichannel click bait thought leadership pivot. Disrupt taste makers council conversions emerging.