Marketing and Sales have always been in a debate about who is more important, who gets the glory and contributes more to the success of a company. Having been on both sides I can clearly see where the discussion gets hot and how each of the sides sees the other. The approach Marketers […]
Category Archives: Marketing Strategy
Marketing Strategy, Social Media Advertising
Social Media Managers and How to Get 50 New Followers With No Internet
31
May
May
I have spent the last week and a half travelling and with hardly any internet connection. It has always been the case when abroad my social media starts dying out, but not this time. Just before leaving I implemented my first social media automation and the results were surprisingly good. There are many options […]
Branding, Social Media Advertising
What are the latest updates from the F8 Facebook Developer Conference 2018
02
May
May
The annual F8 Facebook conference for Developers in San Jose, California opened yesterday with a not from the company’s founder Marc Zuckerberg. Lately the company has been in the focus of attention because of the privacy data scandal. It was no surprise that this conference would be one of the most watched and popular events […]
19
Mar
Mar
For the last couple of months, I have been working on a video course about landing page strategy with psychology, which is now available on udemy.com* Working with different businesses I have realised that so many of them focus way too much on driving traffic to their website (With the ultimate questions – “How […]
14
Mar
Mar
Few months ago, I wrote about the difference between the sales funnel and customer journey. Since then I have been thinking of ways on how to track the different stages of engagement. There are some multi-touch attribution tools but for many businesses they are a big investment. It takes time and dedication to track the […]
Display, Google Adwords, Marketing Strategy, PPC, Remarketing
Blue Ocean Strategy for Online Marketers
07
Mar
Mar
You might have heard of a book called Blue Ocean Strategy. If you haven’t, find it as soon as you can and read it immediately. This is one of the best business reads you could get and it will change the way you see your company or job. What the book means by Blue Ocean […]
28
Feb
Feb
I have recently been reading an amazing marketing classics Positioning: The Battle for Your Mind by Jack Trout. It is a relatively old book – from the 1980-ies, but the information can be applied nowadays. The main idea of the book is that for a brand to be successful, they must establish a position […]
21
Feb
Feb
Hey AdWords fans, how are you doing? Using Display keywords has become one of the most often applied practices amongst advertisers. It works better than pure demographic targeting and allows you to show up to visitors who are interested in the topics of your keywords while they browse different websites. And as usually, the moment […]
14
Feb
Feb
I have recently been reading one of the greatest books about digital marketing I have encountered so far Dotcom Secrets by Russel Brunson. One of the parts I liked best is his strategy when it comes to creating an online business funnel. Here are the phases he identified: Phase 1. Determine traffic temperature. Here he […]
Marketing, Marketing Strategy
The ultimate marketer’s reading list – top 7 books which will change the way you think
24
Jan
Jan
No matter if you are a free-lancer, consultancy owner, or an account manager, there is one secure way to elevate your work to the next level – learning constantly. There are a lot of great books which I have discovered and they helped me immensely. Digital marketing techniques change almost every month, there are updates […]