Category Archives: Marketing Strategy

Making Valentine’s Day Marketing Great Again

valentines-marketing

Who celebrates Valentine’s Day most certainly? The advertisers and marketers! After the Black Friday, Christmas/ New Year holiday shopping sprees, January tends to be a dark and gloomy period. Easter is too far, no major events on the horizon. Then Valentine’s comes quite conveniently for marketers. It’s funny to watch all kind of businesses trying […]

Amazon Alexa Skills and Google Assistant Actions: The Future of Search

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In 2018 smart speaker ownership has doubled in the UK. The most popular voice assistant is Amazon Alexa which is part of the Alexa Echo device, followed by Google Assistant which powers Google Home and Google Home Mini, Apple’s Home Pod and Sonos One. At the moment people mainly use voice assistants to play music, […]

360 Video, Virtual and Augmented Reality for Marketers

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Virtual reality, augmented reality and 360 video are often talked about by the media as synonyms, but actually they are three very different experiences. Both YouTube and Facebook now support posting 360 video content and some brands started advertising with this format. Which industries would benefit most? Some industries which could largely benefit from VR […]

Digital Marketing Tips for Real Estate Businesses

digital-marketing-real-estate

Digital marketing for the real estate sector has its rules and specificities. Coming from London, which is on a roll with new luxury developments and having a real estate agency as my private client has helped me understand where the pitfalls of a marketing strategy for real estate are. Capturing leads Real estate agencies and […]

Facebook last-year overview and 2019 predictions

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Last year was marked by some negative events about Facebook – the Cambridge Analytica scandal, then later another breach of personal information. Despite all the negativity, their annual revenue from ads grew and the predictions are for a continuous growth later on. What are the trends for the platform for next year? Facebook Watch Facebook […]

What You Need to Know to Create Effective Landing Pages

landing-pages

Landing pages are one of the most valuable part of a marketing campaign. People who click on ads have been attracted by a message, but whether they take an action strongly depends on landing pages. Here are some tactics you could use to maximise your marketing efforts. You can also learn more in my online […]

7 Marketing Online Innovations for the Holiday Season

online-marketing-christmas

The time for holiday promotions and festive campaigns has come and this is also the time new promotion and advertising trends are being launched, too. Some of the interesting trends I came across this winter focus on online and offline shopping, local marketing and display ads.   Online shopping on Facebook Messenger   You can […]

Make Your Business Stand out with Online Reviews

Online reviews play an important role in the visibility and success of your business. Advertising and organic results in search and social media are high influenced by start reviews. So how can a business generate online reviews and burst through the noise?   There are several main platforms you must be aware of and they […]

10 Signs You Will be Successful with Your Marketing Strategy

Predicting a successful digital marketing campaign is not a rocket science. There are clues that you are going to do well if you follow these simple rules. You have taken time to study previous mistakes. Avoiding mistakes completely is impossible, but learning from mistakes is something you should get used to. Using data and analysis […]