Attribution is the method used to give value to each of the touch points in the customer journey. This journey is becoming more and more complicated and fragmented between devices, traditional medial like TV and radio, social media, online search and physical interactions. As the good old saying goes: “I know only 10% of my […]
Category Archives: Google Analytics
25
Apr
Apr
You might have heard about Google and Twitter’s collaboration called Accelerated Landing Pages or AMP. The AMP project launched two years ago and so far has been strongly implemented by the blogging and news industry. As a user you might have spotted the little lightning sign next to a page in a Google search on mobile. […]
14
Mar
Mar
Few months ago, I wrote about the difference between the sales funnel and customer journey. Since then I have been thinking of ways on how to track the different stages of engagement. There are some multi-touch attribution tools but for many businesses they are a big investment. It takes time and dedication to track the […]
08
Nov
Nov
Google Analytics is one of the best places to start from when you want to understand your audience. It’s free and easy to install on any website. If you want to know how to install it on WordPress website follow this video. Once you have set it up and collected some data you can […]