There is a new area which is likely to transform lead generation completely in the following years. There are number of reasons why business which catch this trend early enough will be able to profit immensely: Reason 1. Chatbots have no working hours. They don’t go home after 6 pm, they don’t arrive […]
Branding, Marketing, Marketing Strategy, Remarketing, Social Media Advertising
The Sales Funnel vs the Customer Journey
30
Aug
Aug
I prefer to concentrate on practical information rather than on theory. However, there are certain frameworks which can make things much easier when planning a marketing strategy. University classes taught students till recently to think of marketing as of a funnel. On top of the funnel you have the vaguely interested people who just […]
23
Aug
Aug
Google AdWords is getting to a new level of sophistication and creates more and more opportunities for us as marketers to automate our jobs, get larger impact with less efforts. Keywords bidding and matching is one of the areas where automation can help a lot. Exact Keyword Match Changes One of the coolest new features […]
Google Adwords, Marketing Strategy, PPC, Remarketing
What is Google AdWords 2.0 (Part 1 – Remarkeitng for Search)
19
Aug
Aug
I already devoted a few articles to the importance of successful remarketing strategy and the new possibilities becoming available for businesses online. Google AdWords has always been a few steps ahead of other advertising platforms and they keep developing towards more automated an easier management. Using automatic bidding strategies like Target CPA is one of […]
08
Aug
Aug
We seem to hear about Artificial Intelligence (AI) in relation to almost every sector of business. When it comes to Marketing AI has already started transforming the world we live in. How to take advantage of new technology? One of the biggest areas where AI can help marketers is A/B testing. Before we dive into […]
Branding, Marketing, Marketing Strategy
Seven reasons why generating leads can make you super successful
26
Jul
Jul
Generating leads is a topic which I see sometimes is misunderstood. When people start thinking of marketing a new business or pushing a brand, they often think about social media posts, viral advertising, competitions and all kind of traffic generating technique. However, this is an approach, which is completely opposite to the logic. Here is […]
19
Jul
Jul
As you might probably know, Google is not an omnipotent search engine company. It is even forbidden in certain countries lie China for example. In other places the network is much less preferred compared to local ones. Russia is a very specific case when it comes to digital platforms available. Facebook and LinkedIn […]
Marketing Strategy, PPC, Social Media Advertising
What companies miss out on LinkedIn advertising? (part two)
12
Jul
Jul
Last week I introduced some insights from an exclusive product launch event which I attended at LinkedIn offices in London. If you have missed the article you can still read it on my blog. This time I will introduce some features which have been known for a while, but thanks to our presenters from LinkedIn, […]
Marketing Strategy, PPC, Social Media Advertising
What companies miss out on LinkedIn advertising? (part one)
05
Jul
Jul
I cannot tell how much like LinkedIn and how much sales, jobs and opportunities I really owe to it. I have been actively using its free features for more than five years and done paid advertising since it became first available. LinkedIn is not only professional networking tool, but also perfect platform for researching companies, […]
28
Jun
Jun
Ever wondered why people put goods in the shopping basket on your website and then abandon? Or even worse, they click on your expensive PPC ad and then leave your carefully written landing page and click the back button straight away. The answer is simple – they don’t know you, they don’t trust you, they […]