YouTube is part of the display network of Google AdWords and it is a great source of opportunity to engage with you audience. It can be used for different parts of the customer journey. Define your objective. First think about what your objective for a You Tube campaign will be. For example, you can […]
08
Nov
Nov
Google Analytics is one of the best places to start from when you want to understand your audience. It’s free and easy to install on any website. If you want to know how to install it on WordPress website follow this video. Once you have set it up and collected some data you can […]
01
Nov
Nov
One of the most powerful features of online marketing platforms like Facebook and Google is the ability to utilise audience data the advertiser has available. A simple email list can turn into a powerful tool. Facebook Facebook allows online targeting of audiences based on the email addresses they have provided. If you have […]
25
Oct
Oct
So far, I have been concentrated on Pay Per Click(PPC) advertising in my blog articles. However, SEO (Search Engine Optimisation) is something I started exploring recently and from what I see there are a lot of correlations between the two. If you have never done SEO, here is a quick start for you: Moz It’s […]
Display, Google Adwords, Marketing Strategy, PPC, Social Media Advertising
Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses
18
Oct
Oct
Google AdWords Display Network Geo Targeting You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]
11
Oct
Oct
Advertising dollars are easily spent online, but you can easily keep track on profitability with simple formula. A few numbers which you must think about First you need to know two things – the unique value of one visit to your site and your profit margin. How to get these number? To […]
04
Oct
Oct
Looking at data is a powerful way to take wiser decisions. Even experienced marketers sometimes fall victims of false assumptions and conservative approach. The more analytical approach to PPC I adopt the clearer I get to see through the eyes of the customer. Data, when used well can draw a very precise picture of your […]
27
Sep
Sep
Digital Marketing is one of the most dynamic fields you could imagine. In my recent article, I was talking about bots which take over sales and marketing. This time I am going to talk about the impact of voice search on the way people are using search engines. With the development of voice typing […]
20
Sep
Sep
You might have spotted some banner ads online which nostalgically remind of the times when Google AdWords was new. These were the dark ages when AdWords was the tool of mostly scammy internet marketers. Yes, the basic design and poorly matching colour schemes are back. However, they have evolved in something more […]
17
Sep
Sep
The Udacity Digital Marketing Nanodegree is one of the new education products on the market. There was a time when experienced people would tell you that you cannot learn a profession, you must steal the knowledge from the ones before you, i.e. themselves. You would go to work every day, trying to get the information […]