How to reduce costs and increase conversions with Facebook remarketing

facebook-remarketing

Few days ago, Facebook announced changing the number of ads and company organic posts users would be exposed to in the newsfeed. If you have watched the Social Network movie you probably remember the moment when Marc Zuckerberg opposed to monetising The Facebook with ads, because they are not cool.  Well, he is going back […]

7 Steps to Better Mobile Marketing

better-mobile-marketing

Nearly 60% of the searches online happen on mobile, not to mention social media clicks and email checks. People might still tend to finish their purchases on desktop, but with considerable research on other devices over time.   Here is my guide on optimising your website and online marketing. Landing page loading time. There are […]

What is programmatic advertising and why is it bigger than television?

programmatic-advertising

If you have anything to do with marketing and advertising you must have heard the term programmatic. Usually mentioned by someone who is not entirely sure what it means. Some say programmatic is like sex – a lot of people are talking about it, but few are doing it and even fewer actually good at […]

The ultimate 2018 advertising strategy

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The new year is coming and this is a great time to think about your advertising strategy for the following months. I don’t want to be a holiday spoiler, but after a week or so of chilling, the new year starts and all these brave resolutions will not turn into reality without getting ready to […]

Honest Review of Google AdWords Opportunities Tab

google-opportunities-review

When to follow the recommendations on your dashboard Google AdWords Opportunities is a controversial topic – many people love it, others find it irrelevant. However, in the recent months, especially after Google introduced a new interface for the AdWords advertisers’ platform there have been a lot of improvement.   For some of you who might […]

How to Create a Great Marketing Plan

marketing-plan

Creating marketing plan with a stable understanding of your tactic at each stage of the journey is crucial for the success of your efforts. The good part is that you don’t have to come up with some complicated ideas. Your plan will start showing up as soon as you dig in the signal your customers […]

How to nail the Quality Score in Google AdWords every single time

quality-score-google-adwords

One of the things a lot of Search Engine advertisers are stuck with are the quality score of their keywords. Every platform has internal scoring system to award advertisers who have good and relevant ads and landing pages and penalise the rest with higher costs.   Google AdWords has the quality score which is assigned […]

5 Steps to Create Great YouTube Ads

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YouTube is part of the display network of Google AdWords and it is a great source of opportunity to engage with you audience. It can be used for different parts of the customer journey.   Define your objective. First think about what your objective for a You Tube campaign will be. For example, you can […]

Understanding Your Audiences with Google Analytics

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Google Analytics is one of the best places to start from when you want to understand your audience. It’s free and easy to install on any website. If you want to know how to install it on WordPress website follow this video.   Once you have set it up and collected some data you can […]