Landing Page Strategy Using Psychology

landing-page-udemy-course

For the last couple of months, I have been working on a video course about landing page strategy with psychology, which is now available on udemy.com*   Working with different businesses I have realised that so many of them focus way too much on driving traffic to their website (With the ultimate questions – “How […]

Understanding the Customer Journey with Google Analytics

customer-journey-google-analytics

Few months ago, I wrote about the difference between the sales funnel and customer journey. Since then I have been thinking of ways on how to track the different stages of engagement. There are some multi-touch attribution tools but for many businesses they are a big investment. It takes time and dedication to track the […]

Blue Ocean Strategy for Online Marketers

blue-ocean-strategy-online-marketers

You might have heard of a book called Blue Ocean Strategy. If you haven’t, find it as soon as you can and read it immediately. This is one of the best business reads you could get and it will change the way you see your company or job. What the book means by Blue Ocean […]

Five rules of successful marketing positioning

marketing-positioning

I have recently been reading an amazing marketing classics Positioning: The Battle for Your Mind by Jack Trout. It is a relatively old book – from the 1980-ies, but the information can be applied nowadays.   The main idea of the book is that for a brand to be successful, they must establish a position […]

Google AdWords Display Keyword Evolution

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Hey AdWords fans, how are you doing? Using Display keywords has become one of the most often applied practices amongst advertisers. It works better than pure demographic targeting and allows you to show up to visitors who are interested in the topics of your keywords while they browse different websites. And as usually, the moment […]

The 7 phases of a successful online sales funnel

online-sales-funnel-phases

I have recently been reading one of the greatest books about digital marketing I have encountered so far Dotcom Secrets by Russel Brunson. One of the parts I liked best is his strategy when it comes to creating an online business funnel. Here are the phases he identified: Phase 1. Determine traffic temperature. Here he […]

How to avoid these common geo-targeting traps with Google Adwords

geo-targeting-google

OK, you have set up your campaign and you can’t wait to get your results coming in. Very often everything seems to look good in the beginning, but when you start digging into the leads received from your campaign you start getting mixed feelings about those numbers you have been hitting.   Most of the […]

How your remarketing campaigns could be affected by Google’s new setting?

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Google recently announced that is will implement some changes in the account dashboards of users, so that they have more power on the so called “reminder ads”, i.e. remarketing. The announcement was met with a lot of scared reactions by advertisers and media. Let’s have a sober look on what has changed.   In 2012 […]

The ultimate marketer’s reading list – top 7 books which will change the way you think

book-list-makreting

No matter if you are a free-lancer, consultancy owner, or an account manager, there is one secure way to elevate your work to the next level – learning constantly. There are a lot of great books which I have discovered and they helped me immensely. Digital marketing techniques change almost every month, there are updates […]

How to reduce costs and increase conversions with Facebook remarketing

facebook-remarketing

Few days ago, Facebook announced changing the number of ads and company organic posts users would be exposed to in the newsfeed. If you have watched the Social Network movie you probably remember the moment when Marc Zuckerberg opposed to monetising The Facebook with ads, because they are not cool.  Well, he is going back […]