Smart display campaigns are the latest brainchild of Google when it comes to programmatic advertising. They were launched over a year ago now, but still many marketers are reluctant on using them. However, Google has been consistently working on improving their algorithms to provide better solution for marketers. Smart display campaigns are basically a […]
Display, Google Adwords, Remarketing
The Audience Insights Report in Google AdWords – find out who your customer is
11
Apr
Apr
The Audience Insights Report in Google AdWords is one of the best thing about this platform. It looks even better in the new interface. What I love about this report is that it can give you such rich and interesting information about web visitors. Using the Audience Insights Report has been a big eye-opener for […]
01
Apr
Apr
There are a lot of common mistakes on Google AdWords which might be hidden under outdated recommendations, automatic messages and old-school tips. I hear a lot of complains of small business owners who followed some of the recommendations of Google AdWords and got in trouble. It is time for an honest marketer’s review of Google […]
19
Mar
Mar
For the last couple of months, I have been working on a video course about landing page strategy with psychology, which is now available on udemy.com* Working with different businesses I have realised that so many of them focus way too much on driving traffic to their website (With the ultimate questions – “How […]
14
Mar
Mar
Few months ago, I wrote about the difference between the sales funnel and customer journey. Since then I have been thinking of ways on how to track the different stages of engagement. There are some multi-touch attribution tools but for many businesses they are a big investment. It takes time and dedication to track the […]
Display, Google Adwords, Marketing Strategy, PPC, Remarketing
Blue Ocean Strategy for Online Marketers
07
Mar
Mar
You might have heard of a book called Blue Ocean Strategy. If you haven’t, find it as soon as you can and read it immediately. This is one of the best business reads you could get and it will change the way you see your company or job. What the book means by Blue Ocean […]
28
Feb
Feb
I have recently been reading an amazing marketing classics Positioning: The Battle for Your Mind by Jack Trout. It is a relatively old book – from the 1980-ies, but the information can be applied nowadays. The main idea of the book is that for a brand to be successful, they must establish a position […]
21
Feb
Feb
Hey AdWords fans, how are you doing? Using Display keywords has become one of the most often applied practices amongst advertisers. It works better than pure demographic targeting and allows you to show up to visitors who are interested in the topics of your keywords while they browse different websites. And as usually, the moment […]
14
Feb
Feb
I have recently been reading one of the greatest books about digital marketing I have encountered so far Dotcom Secrets by Russel Brunson. One of the parts I liked best is his strategy when it comes to creating an online business funnel. Here are the phases he identified: Phase 1. Determine traffic temperature. Here he […]
07
Feb
Feb
OK, you have set up your campaign and you can’t wait to get your results coming in. Very often everything seems to look good in the beginning, but when you start digging into the leads received from your campaign you start getting mixed feelings about those numbers you have been hitting. Most of the […]