Remarketing Lists for Search in Google AdWords

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Remarketing lists for search is a way to show your ads to people who already visited your website and adjust your channel to prioritise their searches. Google AdWords has this feature for web visitors and customer email lists. Google recommends this option for marketers, as it refines targeting like nothing else.   What exactly is Remarketing Lists […]

Google Allows Users to Turn off Targeting in Ad Settings

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Find out what Google thinks you are interested in   Google has been doing series of efforts to improve the users’ experience with display ads on the Google Display Network over the last year. Expanding “turn off” ad option on more of its properties and partners’ platforms was a step in this direction. Now you […]

Get People to Call Your Business with Google AdWords Call Extensions and Call-Only Ads

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It doesn’t matter if you are a plumber or you are responsible for a large sales organisation, you want people to call you and do business with you. Google AdWords Call Extensions and Call-Only ads a re a great way to get people calling your business. Even in the advancement of chatbot services, people are […]

Social Media Managers and How to Get 50 New Followers With No Internet

I have spent the last week and a half travelling and with hardly any internet connection. It has always been the case when abroad my social media starts dying out, but not this time. Just before leaving I implemented my first social media automation and the results were surprisingly good.   There are many options […]

Google Trends and the Keyword Planner Explained

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Keywords are the backbone of your account. When you first start, you must do some research. Google AdWords has one of the best search trends tool available no matter if you do paid advertising or not. The Keyword Tool can show numbers of searches per month for different words or phrases. In this way you […]

What are the latest updates from the F8 Facebook Developer Conference 2018

The annual F8 Facebook conference for Developers in San Jose, California opened yesterday with a not from the company’s founder Marc Zuckerberg. Lately the company has been in the focus of attention because of the privacy data scandal. It was no surprise that this conference would be one of the most watched and popular events […]

Can Accelerated Mobile Pages Improve Your Mobile Marketing ?

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You might have heard about Google and Twitter’s collaboration called Accelerated Landing Pages or AMP. The AMP project launched two years ago and so far has been strongly implemented by the blogging and news industry. As a user you might have spotted the little lightning sign next to a page in a Google search on mobile. […]

Google’s Smart Display Campaigns – Machine Learning Power at its best

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Smart display campaigns are the latest brainchild of Google when it comes to programmatic advertising. They were launched over a year ago now, but still many marketers are reluctant on using them. However, Google has been consistently working on improving their algorithms to provide better solution for marketers.   Smart display campaigns are basically a […]

The Audience Insights Report in Google AdWords – find out who your customer is

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The Audience Insights Report in Google AdWords is one of the best thing about this platform. It looks even better in the new interface. What I love about this report is that it can give you such rich and interesting information about web visitors. Using the Audience Insights Report has been a big eye-opener for […]