Google AdWords is now officially called Google Ads and this is not just a branding move. The Keynote Conference Google held on Wednesday morning brought a lot of innovations out of the lab and the main focus was on making the platform easy and simplified for the needs of small businesses. Google has a […]
04
Jul
Jul
Google has been working significantly over the last years to turn YouTube into a platform for conversions. YouTube has been traditionally overlooked by performance marketers as a less suitable tool for their goals. The truth is that it used to be very hard to track direct ROI form YouTube ads and to attribute conversions […]
01
Jul
Jul
Remarketing lists for search is a way to show your ads to people who already visited your website and adjust your channel to prioritise their searches. Google AdWords has this feature for web visitors and customer email lists. Google recommends this option for marketers, as it refines targeting like nothing else. What exactly is Remarketing Lists […]
20
Jun
Jun
Find out what Google thinks you are interested in Google has been doing series of efforts to improve the users’ experience with display ads on the Google Display Network over the last year. Expanding “turn off” ad option on more of its properties and partners’ platforms was a step in this direction. Now you […]
Google Adwords, PPC
Get People to Call Your Business with Google AdWords Call Extensions and Call-Only Ads
13
Jun
Jun
It doesn’t matter if you are a plumber or you are responsible for a large sales organisation, you want people to call you and do business with you. Google AdWords Call Extensions and Call-Only ads a re a great way to get people calling your business. Even in the advancement of chatbot services, people are […]
Marketing Strategy, Social Media Advertising
Social Media Managers and How to Get 50 New Followers With No Internet
31
May
May
I have spent the last week and a half travelling and with hardly any internet connection. It has always been the case when abroad my social media starts dying out, but not this time. Just before leaving I implemented my first social media automation and the results were surprisingly good. There are many options […]
16
May
May
Keywords are the backbone of your account. When you first start, you must do some research. Google AdWords has one of the best search trends tool available no matter if you do paid advertising or not. The Keyword Tool can show numbers of searches per month for different words or phrases. In this way you […]
09
May
May
I get asked by people if I had a degree in marketing since I got my first marketing job at Google. Since then I went through the best life university – working in direct sales to end up in senior digital marketing role and start my own consulting. All this without a degree in marketing. […]
Branding, Social Media Advertising
What are the latest updates from the F8 Facebook Developer Conference 2018
02
May
May
The annual F8 Facebook conference for Developers in San Jose, California opened yesterday with a not from the company’s founder Marc Zuckerberg. Lately the company has been in the focus of attention because of the privacy data scandal. It was no surprise that this conference would be one of the most watched and popular events […]
25
Apr
Apr
You might have heard about Google and Twitter’s collaboration called Accelerated Landing Pages or AMP. The AMP project launched two years ago and so far has been strongly implemented by the blogging and news industry. As a user you might have spotted the little lightning sign next to a page in a Google search on mobile. […]