Get People to Call Your Business with Google AdWords Call Extensions and Call-Only Ads

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It doesn’t matter if you are a plumber or you are responsible for a large sales organisation, you want people to call you and do business with you. Google AdWords Call Extensions and Call-Only ads a re a great way to get people calling your business. Even in the advancement of chatbot services, people are […]

Social Media Managers and How to Get 50 New Followers With No Internet

I have spent the last week and a half travelling and with hardly any internet connection. It has always been the case when abroad my social media starts dying out, but not this time. Just before leaving I implemented my first social media automation and the results were surprisingly good.   There are many options […]

Google Trends and the Keyword Planner Explained

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Keywords are the backbone of your account. When you first start, you must do some research. Google AdWords has one of the best search trends tool available no matter if you do paid advertising or not. The Keyword Tool can show numbers of searches per month for different words or phrases. In this way you […]

What are the latest updates from the F8 Facebook Developer Conference 2018

The annual F8 Facebook conference for Developers in San Jose, California opened yesterday with a not from the company’s founder Marc Zuckerberg. Lately the company has been in the focus of attention because of the privacy data scandal. It was no surprise that this conference would be one of the most watched and popular events […]

Can Accelerated Mobile Pages Improve Your Mobile Marketing ?

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You might have heard about Google and Twitter’s collaboration called Accelerated Landing Pages or AMP. The AMP project launched two years ago and so far has been strongly implemented by the blogging and news industry. As a user you might have spotted the little lightning sign next to a page in a Google search on mobile. […]

Google’s Smart Display Campaigns – Machine Learning Power at its best

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Smart display campaigns are the latest brainchild of Google when it comes to programmatic advertising. They were launched over a year ago now, but still many marketers are reluctant on using them. However, Google has been consistently working on improving their algorithms to provide better solution for marketers.   Smart display campaigns are basically a […]

The Audience Insights Report in Google AdWords – find out who your customer is

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The Audience Insights Report in Google AdWords is one of the best thing about this platform. It looks even better in the new interface. What I love about this report is that it can give you such rich and interesting information about web visitors. Using the Audience Insights Report has been a big eye-opener for […]

Common Mistakes on Google AdWords – Why the Recommended is not Recommended?

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There are a lot of common mistakes on Google AdWords which might be hidden under outdated recommendations, automatic messages and old-school tips. I hear a lot of complains of small business owners who followed some of the recommendations of Google AdWords and got in trouble. It is time for an honest marketer’s review of Google […]

Landing Page Strategy Using Psychology

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For the last couple of months, I have been working on a video course about landing page strategy with psychology, which is now available on udemy.com*   Working with different businesses I have realised that so many of them focus way too much on driving traffic to their website (With the ultimate questions – “How […]