Online reviews play an important role in the visibility and success of your business. Advertising and organic results in search and social media are high influenced by start reviews. So how can a business generate online reviews and burst through the noise? There are several main platforms you must be aware of and they […]
17
Oct
Oct
In this blog, I have been focusing exclusively on pay per click advertising – Google Ads, Facebook, LinkedIn. I would like to devote some more attention to Google My Business – the free map listing for business from Google. Most people confuse Google My Business with Google Maps. There is a slight difference – Google […]
26
Sep
Sep
Attribution is the method used to give value to each of the touch points in the customer journey. This journey is becoming more and more complicated and fragmented between devices, traditional medial like TV and radio, social media, online search and physical interactions. As the good old saying goes: “I know only 10% of my […]
09
Sep
Sep
It has been a crazy week for me, as I started my assignment for Google on Monday. For the next year, I will be doing exciting trainings and workshops about some of the most innovative marketing solutions of Google. On my second day, I attended a great presentation about Google Display Audiences. We talked about Google […]
29
Aug
Aug
Google search has one mission – to help the user find the information they need as quickly and as easily as possible. There is one main reason why users come to a website – they need information. If your website is trying to hide information, then it is not as trustworthy. What kind of […]
22
Aug
Aug
Predicting a successful digital marketing campaign is not a rocket science. There are clues that you are going to do well if you follow these simple rules. You have taken time to study previous mistakes. Avoiding mistakes completely is impossible, but learning from mistakes is something you should get used to. Using data and analysis […]
15
Aug
Aug
Marketing and Sales have always been in a debate about who is more important, who gets the glory and contributes more to the success of a company. Having been on both sides I can clearly see where the discussion gets hot and how each of the sides sees the other. The approach Marketers […]
08
Aug
Aug
Audience targeting is one of the most important parts of making a Google campaigns successful. In the last few weeks I have covered some of the newest types of display campaigns which are going to be available soon in Google Ads. I also talked about different tips on how to improve performance on display advertising […]
02
Aug
Aug
The last articles I have devoted to the innovations from Google and this one is no exception. After the Keynote speech on Google ads few weeks ago more innovation was announced for advertisers. One of these innovations is Responsive Ads for Search. This ad type is not yet available for all advertisers, but is soon […]
18
Jul
Jul
Google Shopping is a great platform for e-commerce businesses and as interest in e-commerce is growing so is also the demand for more online shopping ads. Recently Google launched Smart Shopping Campaigns which save time and expand reach for retailers’ ads. Google Shopping has been available for a long time, but it has been […]