Will Google Smart Campaigns Replace Agencies?

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Recently I was invited to speak at the Vertex Summit event at WeWork, London. I was part of a panel discussion followed by my workshop on digital advertising. At the panel I was asked the inevitable question: “will automated campaigns eventually replace humans?” What would be the role of PPC agencies when all campaigns could […]

How to Start with Twitter Marketing – Organic and Paid?

twitter-marketing

In my last two years of blogging I have mostly been focusing on Google and Facebook ads. However Twitter marketing is a topic which is very interesting for marketers and I would definitely like to write more about it. What is so unique about Twitter Marketing? Comparing Twitter to other online social media and marketing […]

Making Valentine’s Day Marketing Great Again

valentines-marketing

Who celebrates Valentine’s Day most certainly? The advertisers and marketers! After the Black Friday, Christmas/ New Year holiday shopping sprees, January tends to be a dark and gloomy period. Easter is too far, no major events on the horizon. Then Valentine’s comes quite conveniently for marketers. It’s funny to watch all kind of businesses trying […]

Machine Learning, Smart Bidding and Google Ads

smart-bidding

Google Ads has one of the most sophisticated machine learning-powered bidding offered as a self service product. This means every advertiser, no matter how small has the opportunity to use this really advanced technology to run ads. What is Smart bidding? Smart bidding is automated bidding in the advertising auction, which is based on different […]

Amazon Alexa Skills and Google Assistant Actions: The Future of Search

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In 2018 smart speaker ownership has doubled in the UK. The most popular voice assistant is Amazon Alexa which is part of the Alexa Echo device, followed by Google Assistant which powers Google Home and Google Home Mini, Apple’s Home Pod and Sonos One. At the moment people mainly use voice assistants to play music, […]

360 Video, Virtual and Augmented Reality for Marketers

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Virtual reality, augmented reality and 360 video are often talked about by the media as synonyms, but actually they are three very different experiences. Both YouTube and Facebook now support posting 360 video content and some brands started advertising with this format. Which industries would benefit most? Some industries which could largely benefit from VR […]

Digital Marketing Tips for Real Estate Businesses

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Digital marketing for the real estate sector has its rules and specificities. Coming from London, which is on a roll with new luxury developments and having a real estate agency as my private client has helped me understand where the pitfalls of a marketing strategy for real estate are. Capturing leads Real estate agencies and […]

Facebook last-year overview and 2019 predictions

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Last year was marked by some negative events about Facebook – the Cambridge Analytica scandal, then later another breach of personal information. Despite all the negativity, their annual revenue from ads grew and the predictions are for a continuous growth later on. What are the trends for the platform for next year? Facebook Watch Facebook […]

What You Need to Know to Create Effective Landing Pages

landing-pages

Landing pages are one of the most valuable part of a marketing campaign. People who click on ads have been attracted by a message, but whether they take an action strongly depends on landing pages. Here are some tactics you could use to maximise your marketing efforts. You can also learn more in my online […]