Writing and testing ads has been one of the toughest and most time consuming tasks of advertisers till now. This is why Google centered its machine-learning technology to solve this problem. Smart solutions from Google have tackled the intricacy of bidding, the complexity of attribution, audiences and now creatives. Smart Creatives for Search The most […]
27
May
May
Physical retail is not dead, on the contrary, the high street is living its Renaissance and in-store visits are on the rise. Tracking in-store visits coming from online campaigns helps advertisers measure the real results from their online efforts. Online to offline is one of the biggest topics in digital marketing since almost 90% of […]
19
May
May
Every year Google organises one of the largest tech marketing conferences: Google Marketing Live. Last year the innovations presented were some of the most significant ones: Local Campaigns, Smart Shopping, Local Inventory Ads, Showcase ads, Hotel Ads…This year Google build up some new ad types like Gallery Ads and Discovery Campaigns expanding their marketing product […]
13
May
May
Google shopping ads are designed for e-commerce sellers and help them show their products across multiple Google properties: Search, Maps, YouTube and Display. In today’s article I will dig into the Google Shopping and demystify its capabilities. The classical Google Product Shopping ads can be seen above the search results in search queries about products. […]
10
Apr
Apr
Smart Campaigns is the first truly tailored to small businesses solution from Google using the company’s bespoke machine learning technology. Until now small businesses relied upon Google Ads by customising and manually adjusting them to fit their needs. Google is now making the process much more simple to help advertisers with limited budgets and knowledge […]
02
Apr
Apr
Google* has always been focused on sustaining an excellent customer experience. In the last year they have been especially focused on the improvement of mobile search with solutions like Accelerated Mobile Pages. Running ads on Google now requires advertisers to have a good mobile experience on their landing page as part of the quality of […]
24
Mar
Mar
Online advertising has been split between two major options – Facebook or Google Ads. Most advertisers spend money on at least one of these platforms. Success varies and depends on multiple factors. While the two companies offer very similar solutions, there are some core significant differences which advertisers must know about. I am in no […]
16
Mar
Mar
Advertising on Amazon is gradually becoming a popular topic amongst e-commerce marketers as an alternative or an add-on to Google Shopping and Facebook Product Ads. In this article I would like to clarify how it works and what are the pros and cons of Amazon. Amazon Advertising vs Google Shopping First of all Amazon advertising […]
03
Mar
Mar
Recently I was invited to speak at the Vertex Summit event at WeWork, London. I was part of a panel discussion followed by my workshop on digital advertising. At the panel I was asked the inevitable question: “will automated campaigns eventually replace humans?” What would be the role of PPC agencies when all campaigns could […]
23
Feb
Feb
In my last two years of blogging I have mostly been focusing on Google and Facebook ads. However Twitter marketing is a topic which is very interesting for marketers and I would definitely like to write more about it. What is so unique about Twitter Marketing? Comparing Twitter to other online social media and marketing […]