YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]
Branding, Google Adwords, Marketing, Remarketing
How to Make Great Display Ads with No Special Knowledge
04
Apr
Apr
So far I have been talking a lot about search and social media ads. However one of the first thing people think of when hearing digital marketing is banners. Let’s face it, almost every website we regularly visit is showing display ads. There are plenty of opportunities to get this ad format wrong, but don’t […]
Marketing, Social Media Advertising
How To Match the Right Facebook Ad Formats to Your Marketing Goal
30
Mar
Mar
There are great creative possibilities with different Facebook ad formats. Facebook’s efforts to get more attractive to advertisers are resulting into multiple new ways of advertising. Recently we heard forecasts that in the middle of 2017 it will hit the limit it has set on the number of advertisements that can be shown in the […]
Google Adwords, Marketing, PPC
The Five Steps That Will Improve Your AdWords Performance in 20 Minutes
30
Mar
Mar
When we talk about PPC and Google we tend to look for the newest solutions, the hacks and tricks, the upcoming beta products, but many of us forget to do the basics first. Here are few of the basic things you can do right now and improve your account, before heading to the complicated stuff: […]
30
Mar
Mar
Digital marketing is no longer a separate channel aside from the traditional ones, it is surely becoming the norm and successful company are leveraging from improving every point of their customers’ journey online. Companies can leverage their branding with digital immensely. What are the main mechanisms for creating a strong brand online? Creating Value. Creating […]
Marketing, Social Media Advertising
The Three Keystones of LinkedIn Paid Advertising – How to Maximise Your ROI
30
Mar
Mar
Advertising on LinkedIn does not seem to be the hottest topic around when it comes to PPC, as is it is limited to certain amount of industries which find relevant audience there. Besides Recruiting, LinkedIn can be a very powerful tool for tech start ups for businesses building awareness for their solution, education platforms(online and […]
Marketing, Social Media Advertising
Ethical Targeting Online and Why Facebook Has a New Ad Setting Policy
29
Mar
Mar
If you are an online marketer for a Real Estate, Job Recruiting or Loan Provider’s business, you have probably come across a new error message in your Facebook ad settings. Now if your ad contains any terms relating to these three sectors, you may be carefully scrutinised before having your ads approved. The reason: multiple […]
29
Mar
Mar
Google offers the most exciting and diverse platforms for PPC advertising at the moment. One of the often neglected ones by many marketers is the Gmail ad or the Gmail Sponsored Promotions it used to be called. Here are a few great ways you can implement Gmail advertising and get going with your PPC: Start […]
29
Mar
Mar
Remarketing strategy, or retargeting strategy, is going to be more and more important in the digital world. What it basically means is placing a cookie, which is a small piece of data sent from your website and stored on the user’s computer by the user’s web browser. If you are thinking about boring banners chasing […]
29
Mar
Mar
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