How to Excel Your Branding with Digital

online-brands

Digital marketing is no longer a separate channel aside from the traditional ones, it is surely becoming the norm and successful company are leveraging from improving every point of their customers’ journey online. Companies can leverage their branding with digital immensely. What are the main mechanisms for creating a strong brand online? Creating Value. Creating […]

The Three Keystones of LinkedIn Paid Advertising – How to Maximise Your ROI

linkedin-marketing

Advertising on LinkedIn does not seem to be the hottest topic around when it comes to PPC, as is it is limited to certain amount of industries which find relevant audience there. Besides Recruiting, LinkedIn can be a very powerful tool for tech start ups for businesses building awareness for their solution, education platforms(online and […]

Ethical Targeting Online and Why Facebook Has a New Ad Setting Policy

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If you are an online marketer for a Real Estate, Job Recruiting or Loan Provider’s business, you have probably come across a new error message  in your Facebook ad settings. Now if your ad contains any terms relating to these three sectors, you may be carefully scrutinised before having your ads approved. The reason: multiple […]

5 Steps to Get Your Way with Gmail Ads

Google offers the most exciting and diverse platforms for PPC advertising at the moment. One of the often neglected ones by many marketers is the Gmail ad or the Gmail Sponsored Promotions it used to be called. Here are a few great ways you can implement Gmail advertising and get going with your PPC: Start […]

Google Remarketing Strategy for Success – 3 Ways

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Remarketing strategy, or retargeting strategy, is going to be more and more important in the digital world. What it basically means is placing a cookie, which is a small piece of data sent from your website and stored on the user’s computer by the user’s web browser. If you are thinking about boring banners chasing […]

5 Tips on How to Increase Facebook Event Sign-up with PPC

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Social media pay-per-click(PPC) is one of the most common ways of connecting with potential customers and still simple as it seems, there are many traps which can cause you waste money and get nothing in return. Facebook event sign-up is one of the areas which you can utilise the platform at its best.   Facebook […]