As a marketer data is one of your biggest weapons. It helps you identify trends, business opportunities and fine tune marketing campaigns. In this article I will show you with examples how you can get access to amazing publicly available data from Google in Google Cloud Console and how to write SQL queries to get […]
Digital marketing has come a long way in the last decade, and it is rapidly evolving with the help of Artificial Intelligence (AI). AI is already transforming the way we interact with technology, and it is expected to have a significant impact on the future of digital marketing. In this blog post, we will explore […]
25
Apr
Apr
Uncertainty is becoming the new normal. The coronavirus pandemic moved some of the biggest countries in the world into deliberate lockdowns, causing thousands of businesses to close doors, lay off staff or change their model of operation. No one was ready for a disruption of this size and the consequences are still to come. In […]
09
Nov
Nov
TikTok Ads help marketers can benefit from very high levels of engagement and growing young audiences. The app started to get a lot of popularity over the last couple of years. Although exact numbers and stats about the users of the app contradict in a lot of surveys, marketers do report good results from initial […]
22
Sep
Sep
Gallery ads from Google were announced at the Google Marketing Live in 2019. Since then only few advertisers have had the chance to use them. As they expand towards a full launch in August 2019, more and more accounts see them as part of the available ad types. Gallery ads are a format which can […]
12
Aug
Aug
Summer is the time when e-commerce and retailers start preparing for the busiest time of the year. The holiday season is the time to get your store ready and your strategy polished. Which are the key dates in the holiday season and how you should prepare for an e-commerce success? Holiday season used to be […]
28
Jul
Jul
Google Ads has traditionally been connected mainly with search. As advertisers reach the limits of search campaigns and competition gets tougher, alternatives like Google display ads become more and more interesting. Stats show that in 2017 there has been 7 times more global creation and consumption of data compared to 2010. On the other hand […]
14
Jul
Jul
Advertising on Google has always been one of the priorities for a business when they start investing in marketing. However often efforts sink in vain after the business does not see results from the investment. Most often the reason for this is simply not using conversion tracking. The old world of online marketing was focused […]
23
Jun
Jun
There are two ways of setting your campaign in Google ads – with Smart Bidding or Manual Bidding. Many advertisers still use Manual Bidding or their own scripts and bidding solutions. Google’s smart bidding strategies optimise bids and try to achieve a certain goal. They adjust bids automatically based on the search queries and the […]
09
Jun
Jun
Online to offline (O2O) marketing is becoming hotter and hotter topic in the world of online marketing. Research shows that 90% of people who were looking for a local business on Google Maps visited the location within 48 hours. This is a powerful stat for the meaning of online presence for offline actions. Physical stores […]