Marketing in uncertainty: What I learned from Google

Uncertainty is becoming the new normal. The coronavirus pandemic moved some of the biggest countries in the world into deliberate lockdowns, causing thousands of businesses to close doors, lay off staff or change their model of operation. No one was ready for a disruption of this size and the consequences are still to come. In […]

Marketing with TikTok Ads – All You Need to Know

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TikTok Ads help marketers can benefit from very high levels of engagement and growing young audiences. The app started to get a lot of popularity over the last couple of years. Although exact numbers and stats about the users of the app contradict in a lot of surveys, marketers do report good results from initial […]

Holiday Season Preparation for E-commerce Advertisers

Summer is the time when e-commerce and retailers start preparing for the busiest time of the year. The holiday season is the time to get your store ready and your strategy polished. Which are the key dates in the holiday season and how you should prepare for an e-commerce success? Holiday season used to be […]

Google Display 2019: Manual vs Automated ?

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Google Ads has traditionally been connected mainly with search. As advertisers reach the limits of search campaigns and competition gets tougher, alternatives like Google display ads become more and more interesting.  Stats show that in 2017 there has been 7 times more global creation and consumption of data compared to 2010. On the other hand […]

How to Optimise Smart Bidding with Google Ads

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There are two ways of setting your campaign in Google ads – with Smart Bidding or Manual Bidding. Many advertisers still use Manual Bidding or their own scripts and bidding solutions. Google’s smart bidding strategies optimise bids and try to achieve a certain goal. They adjust bids automatically based on the search queries and the […]

Full guide to Google’s latest Smart Creatives

Writing and testing ads has been one of the toughest and most time consuming tasks of advertisers till now. This is why Google centered its machine-learning technology to solve this problem. Smart solutions from Google have tackled the intricacy of bidding, the complexity of attribution, audiences and now creatives. Smart Creatives for Search The most […]

How to track in-store visits in Google Ads

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Physical retail is not dead, on the contrary, the high street is living its Renaissance and in-store visits are on the rise. Tracking in-store visits coming from online campaigns helps advertisers measure the real results from their online efforts. Online to offline is one of the biggest topics in digital marketing since almost 90% of […]