YouTube advertising news and opportunities 2018 summary

youtube-advertising

The last year has been very active for Google Ads – from rebranding, new interface and several new campaign types launched to small updates which keep happening as we speak. YouTube has been one of the areas with biggest development. A recent report from Cisco stated that by 2020 81% of internet traffic will be […]

What You Need to Know to Create Effective Landing Pages

landing-pages

Landing pages are one of the most valuable part of a marketing campaign. People who click on ads have been attracted by a message, but whether they take an action strongly depends on landing pages. Here are some tactics you could use to maximise your marketing efforts. You can also learn more in my online […]

7 Marketing Online Innovations for the Holiday Season

online-marketing-christmas

The time for holiday promotions and festive campaigns has come and this is also the time new promotion and advertising trends are being launched, too. Some of the interesting trends I came across this winter focus on online and offline shopping, local marketing and display ads.   Online shopping on Facebook Messenger   You can […]

How to Create Dynamic Search Ads ?

dynami-search-ads

If you are advertising with Google Ads you might have spotted some recommendations coming in your dashboard to try Dynamic Search Ads. You might be wondering what this is. It doesn’t matter if you are a day to day advertiser or a managing a team – this solution will be something you probably hear about. […]

Make Your Business Stand out with Online Reviews

Online reviews play an important role in the visibility and success of your business. Advertising and organic results in search and social media are high influenced by start reviews. So how can a business generate online reviews and burst through the noise?   There are several main platforms you must be aware of and they […]

What is new about Google My Business – Share Posts, Offers and Products

google-my-business

In this blog, I have been focusing exclusively on pay per click advertising – Google Ads, Facebook, LinkedIn. I would like to devote some more attention to Google My Business – the free map listing for business from Google. Most people confuse Google My Business with Google Maps. There is a slight difference – Google […]

Online Attribution in a Multi-Channel Marketing World

attribution

Attribution is the method used to give value to each of the touch points in the customer journey. This journey is becoming more and more complicated and fragmented between devices, traditional medial like TV and radio, social media, online search and physical interactions. As the good old saying goes: “I know only 10% of my […]

Google Express, Google Assistant and the Future of Online Shopping

google-express-assistant

Online shopping is just starting to take the shape of what it will eventually turn into. Google announced a lot of innovation in shopping at the Google Ads keynote in June 2018. Everyone remembers the first online purchase they made. There were times of distrust and fear of online shopping. The internet was flooded with […]

Understanding Google Display Audiences – The Noogler’s Insight

google-display-aduiences

It has been a crazy week for me, as I started my assignment for Google on Monday. For the next year, I will be doing exciting trainings and workshops about some of the most innovative marketing solutions of Google. On my second day, I attended a great presentation about Google Display Audiences. We talked about Google […]

How Google Search is changing – is your website ready?

google-search-results-changing

Google search has one mission – to help the user find the information they need as quickly and as easily as possible. There is one main reason why users come to a website – they need information. If your website is trying to hide information, then it is not as trustworthy.   What kind of […]