Author Archives: Odolena

Google Express, Google Assistant and the Future of Online Shopping

google-express-assistant

Online shopping is just starting to take the shape of what it will eventually turn into. Google announced a lot of innovation in shopping at the Google Ads keynote in June 2018. Everyone remembers the first online purchase they made. There were times of distrust and fear of online shopping. The internet was flooded with […]

Understanding Google Display Audiences – The Noogler’s Insight

google-display-aduiences

It has been a crazy week for me, as I started my assignment for Google on Monday. For the next year, I will be doing exciting trainings and workshops about some of the most innovative marketing solutions of Google. On my second day, I attended a great presentation about Google Display Audiences. We talked about Google […]

How Google Search is changing – is your website ready?

google-search-results-changing

Google search has one mission – to help the user find the information they need as quickly and as easily as possible. There is one main reason why users come to a website – they need information. If your website is trying to hide information, then it is not as trustworthy.   What kind of […]

10 Signs You Will be Successful with Your Marketing Strategy

Predicting a successful digital marketing campaign is not a rocket science. There are clues that you are going to do well if you follow these simple rules. You have taken time to study previous mistakes. Avoiding mistakes completely is impossible, but learning from mistakes is something you should get used to. Using data and analysis […]

How to Use Audiences with Google Ads

display-audience-google

Audience targeting is one of the most important parts of making a Google campaigns successful. In the last few weeks I have covered some of the newest types of display campaigns which are going to be available soon in Google Ads. I also talked about different tips on how to improve performance on display advertising […]

Get Ready for Responsive Ads for Search – Everything You Need to Know

The last articles I have devoted to the innovations from Google and this one is no exception. After the Keynote speech on Google ads few weeks ago more innovation was announced for advertisers. One of these innovations is Responsive Ads for Search. This ad type is not yet available for all advertisers, but is soon […]

Smart Shopping Campaigns by Google

Smart Shopping-Campaigns-by-Google

  Google Shopping is a great platform for e-commerce businesses and as interest in e-commerce is growing so is also the demand for more online shopping ads. Recently Google launched Smart Shopping Campaigns which save time and expand reach for retailers’ ads. Google Shopping has been available for a long time, but it has been […]

Highlights from the Google Ads Keynote 2018

google-ads

Google AdWords is now officially called Google Ads and this is not just a branding move. The Keynote Conference Google held on Wednesday morning brought a lot of innovations out of the lab and the main focus was on making the platform easy and simplified for the needs of small businesses.   Google has a […]

How to Use YouTube for Performance

youtube-for-performance

Google has been working significantly over the last years to turn YouTube into a platform for conversions. YouTube has been traditionally overlooked by performance marketers as a less suitable tool for their goals.   The truth is that it used to be very hard to track direct ROI form YouTube ads and to attribute conversions […]