10 Reasons You Should Invest in a Chatbot for Your Business Now
There is a new area which is likely to transform lead generation completely in the following years. There are number…
The Sales Funnel vs the Customer Journey
I prefer to concentrate on practical information rather than on theory. However, there are certain frameworks which can make things…
What is Google AdWords 2.0 (Part two – Automation)
Google AdWords is getting to a new level of sophistication and creates more and more opportunities for us as marketers…
What is Google AdWords 2.0 (Part 1 – Remarkeitng for Search)
I already devoted a few articles to the importance of successful remarketing strategy and the new possibilities becoming available for…
Will artificial intelligence kill marketers or make their job more fun?
We seem to hear about Artificial Intelligence (AI) in relation to almost every sector of business. When it comes to…
Seven reasons why generating leads can make you super successful
Generating leads is a topic which I see sometimes is misunderstood. When people start thinking of marketing a new business…
How to start advertising on Russia’s search giant Yandex?
As you might probably know, Google is not an omnipotent search engine company. It is even forbidden in certain…
What companies miss out on LinkedIn advertising? (part two)
Last week I introduced some insights from an exclusive product launch event which I attended at LinkedIn offices in London.…
What companies miss out on LinkedIn advertising? (part one)
I cannot tell how much like LinkedIn and how much sales, jobs and opportunities I really owe to it. I…
Why people are not buying from your website?
Ever wondered why people put goods in the shopping basket on your website and then abandon? Or even worse, they…