5 Steps to Create Great YouTube Ads
YouTube is part of the display network of Google AdWords and it is a great source of opportunity to engage…
Understanding Your Audiences with Google Analytics
Google Analytics is one of the best places to start from when you want to understand your audience. It’s free…
Maximise your Campaign Impact with Audience Lists
One of the most powerful features of online marketing platforms like Facebook and Google is the ability to utilise audience…
Five tools you should use yourself, before hiring an SEO expert
So far, I have been concentrated on Pay Per Click(PPC) advertising in my blog articles. However, SEO (Search Engine Optimisation)…
Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses
Google AdWords Display Network Geo Targeting You can choose in the settings of your display as an objective to…
How to Find if Your Paid Online Campaign is Profitable ?
Advertising dollars are easily spent online, but you can easily keep track on profitability with simple formula. A few…
Find Good Keywords with the Search Term Report
Looking at data is a powerful way to take wiser decisions. Even experienced marketers sometimes fall victims of false assumptions…
Optimising Your Website for Voice Search
Digital Marketing is one of the most dynamic fields you could imagine. In my recent article, I was talking about…
Google’s Smart Display Banners
You might have spotted some banner ads online which nostalgically remind of the times when Google AdWords…
Udacity Digital Marketing Nanodegree – Is it Worth it?
The Udacity Digital Marketing Nanodegree is one of the new education products on the market. There was a time when…