Making Valentine’s Day Marketing Great Again
Who celebrates Valentine’s Day most certainly? The advertisers and marketers! After the Black Friday, Christmas/ New Year holiday shopping sprees,…
Machine Learning, Smart Bidding and Google Ads
Google Ads has one of the most sophisticated machine learning-powered bidding offered as a self service product. This means every…
Amazon Alexa Skills and Google Assistant Actions: The Future of Search
In 2018 smart speaker ownership has doubled in the UK. The most popular voice assistant is Amazon Alexa which is…
360 Video, Virtual and Augmented Reality for Marketers
Virtual reality, augmented reality and 360 video are often talked about by the media as synonyms, but actually they are…
Digital Marketing Tips for Real Estate Businesses
Digital marketing for the real estate sector has its rules and specificities. Coming from London, which is on a roll…
Facebook last-year overview and 2019 predictions
Last year was marked by some negative events about Facebook - the Cambridge Analytica scandal, then later another breach of…
YouTube advertising news and opportunities 2018 summary
The last year has been very active for Google Ads - from rebranding, new interface and several new campaign types…
What You Need to Know to Create Effective Landing Pages
Landing pages are one of the most valuable part of a marketing campaign. People who click on ads have been…
7 Marketing Online Innovations for the Holiday Season
The time for holiday promotions and festive campaigns has come and this is also the time new promotion and advertising…
How to Create Dynamic Search Ads ?
If you are advertising with Google Ads you might have spotted some recommendations coming in your dashboard to try Dynamic…